Buy-ology: Truth and Lies About Why We Buy
fMRI studies provide unexpected insight on consumer behavior
Discussion
H
Ed White
@spyhi · Unaffiliated superconnector in Honolulu
Kind of a fluffy read, but I enjoyed it and think it has plenty of actionable information and insight about what makes products appealing at a biological level. In particular, it demonstrates the power strong branding which leads to unconscious associations with a certain color, sound, etc--Great information about how to build a sticky, memorable brand.
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