From Kickstarter: It all started when I needed a flashlight one evening after I dropped my phone under my car. I immediately needed a light but did not have one. I thought to myself, "It would be great to have a flashlight, but the size of a bullet." A sleek, minimal, and beautiful design, we present to you BULLET, providing a strong LED mini flashlight in its most minimal form, while eliminating bulky flashlights from your everyday carry. Minimize your life.
Summer Bod 2020
tl;dr Marketing