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On Built in a Day, each episode @jevy and I help one startup as they test their idea. The first half of the episode we work with them to figure out how best to validate their business idea and in the second half we get to hear how the test actually went. This week we work with Tyler to test out the branding for is budding Kombucha business in Canada. Will it be a party goers beverage or one aimed at yogis after their morning vinyasa... Listen to find out!!! Also, if you have been kicking around an idea for a startup or a product for a while, we would love to have you on as a guest and help you take the next step. Just hit us up on the twitters!