Buffer for Video

All-in-one video scheduling & management for social media

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#1 Product of the DayAugust 13, 2015

Reviews

Discussion

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Joel GascoigneMaker@joelgascoigne · Co-founder/CEO, Buffer
We've felt so inspired and delighted by the amazing videos being shared on social media. I'm happy to share with the ProductHunt community that we're launching Buffer for Video – it'll be the the first product to allow native video scheduling to all the big social media networks. So: upload once, share everywhere.
James Burton@jamesburton69 · @jamesburton69
@joelgascoigne when are you going to add Instagram management. That combined with this will be a game changer.
Loic Le Meur@deleted-200821 · Founder, Leade.rs
@joelgascoigne congrats this is awesome
Tom Moor@tommoor · Building Abstract
@jamesburton69 the problem there is the lack of API ;)
Andrew Yates@ay8s · iOS Developer at Buffer
@jamesburton69 Great one James, we're hoping that Instagram will open up a publishing API in the future to allow posting to Instagram. Agree this would be a killer feature if we're able to gain access in the future. :)
James Burton@jamesburton69 · @jamesburton69
@ay8s Booom! Now I need to start badgering Insta to open their API
Courtney SeiterMaker@courtneyseiter · Content Crafter, Buffer
Hey PH! Excited to hear your feedback on this! I'll give you some of the backstory behind building this one. :) One of the reasons we feel this is hugely important right now is because of the explosion of video (which I'm sure y'all know very well!). A few stats we've collected: • The number of videos in Facebook feeds has grown by 360% • 82% of Twitter users watch video content on Twitter • In the U.S., people are posting 94% more videos to Facebook • 50% of Americans who use Facebook daily watch at least 1 video every day Back in January, we noticed that uploading just one Buffer video to our Facebook page resulted in one of our most engaged posts within just a few minutes of uploading. We did some digging in our data and discovered that nearly 3% of all links shared on Buffer were YouTube links. That alone felt like a strong validation that people wanted to share video content. When we had built out video for Facebook, we decided to keep going and build out video for all the social media platforms. We had heard from customers that uploading videos can be a bit tedious and wanted to offer the ability to upload a video once, on your schedule, and share it to multiple social media networks at the time that’s right for you and your audience. How it works: Just drop a video into the Buffer composer window and Buffer will do the rest! Buffer for Video works with mp4, mov, and avi video files of up to 1 gigabyte. On Facebook, Twitter, and Google+, the uploaded video will appear totally native. On Pinterest and LinkedIn, Buffer will add a link that directs viewers to our hosted web player. Some of us will be hanging around all day today and we'd love to answer any questions and hear what you think!
Courtney SeiterMaker@courtneyseiter · Content Crafter, Buffer
@courtneyseiter Hey y'all, I wanted to share the answers to a few Q&A items that we've heard from our community. Would love your help adding any new thoughts here; we're keen to keep going and make Buffer for Video even better! What plans is Buffer for Video included with? All plans! Are any other social tools doing this? None that we know of; we would love anyone else's insight here! Is the video posted on Facebook and Twitter really native video? Yes! On Facebook, it will be a native video. For Twitter videos under 30 seconds (Twitter's max) it will be a native video. For videos longer than that, it will be displayed as Twitter video card. What size video is accepted? The range is from 0B to 1GB. What types of video files are accepted? We accept the following video types: mp4 - mov - avi What analytics does Buffer provide for each network? At the moment we're providing the same analytics we typically provide for other post types, including like/share/comment/retweet/+1. We haven't quite focused on any specific video-based analytics like watches. We'd love to hear about the video metrics you'd most like to see! How do the thumbnails work? Can I add a custom thumbnail? They're generated every 10 seconds of video. We're exploring custom thumbnails right now, so possibly very soon! Can you upload video to Buffer on mobile also? Coming soon! I know we want to support this quickly. Thinking it'll be part of the v5.0 version of the iOS app in the next month or so.
Mat Silva@matsilva · Cofounder & creator of RendrFX.com
@courtneyseiter A little late here, but LOVE buffer for video. I would also love to be able to allow our team and users of http://rendrfx.com to be able to upload/schedule videos to buffer directly from our platform. I checked out the api docs and didn't see anything for uploading video. Is there any plans for this in the roadmap? Any recommended short term solutions? Thanks. Really excited about being able to quickly create a fleet of videos for social on our platform and them queue them up via Buffer!!! :)
Ben TossellHunter@bentossell · newCo
Awesome team releasing yet another awesome product!
Leo WidrichMaker@leowid
@bentossell Thanks Ben, we're super pumped to get this one out there! Feels like video is taking over on social and uploading them in all the places is hard - hope this saves a lot of time! :)
Eric Seufert@eric_seufert · Editor, Mobile Dev Memo
Nice work! This is definitely a move in the right direction with mobile video becoming an important part of the marketing mix for most companies.
Courtney SeiterMaker@courtneyseiter · Content Crafter, Buffer
@eric_seufert Yup, it's getting really huge! I stumbled across these stats on Hubspot, they're crazy! http://blog.hubspot.com/marketin...
Joe Wagner@bangner · Dev @builtnativ
Very exciting! Looking forward to giving it a try.
Courtney SeiterMaker@courtneyseiter · Content Crafter, Buffer
@bangner Thanks! Would love to hear how it goes for you!