The easiest way to build a social media presence.

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Buffer is awesome for scheduling out social media posts, it even includes some analytics too. I used this a *ton* at Secret where we posted ~15 pieces of content a day.
Buffer is pretty magical. Every brand's goal is to have a consistent social media presence on Twitter and Facebook, but it seems like it takes so much planning and scheduling. Buffer takes that out of the equation so that you post what you want, consistently and constantly, and build a following at the same time.