BrandMentions 2.0

Get notified when people mention your brand or competitors

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#4 Product of the WeekDecember 06, 2017
+1

BrandMentions is a web and social media monitoring tool. It allows you to track and engage in online conversations in real time. Works great for spying on your competitors, managing your brand reputation, media & brand monitoring, content marketing and much more.

Reviews

  • Adel de MeyerNew Media Specialist, Author and Mentor
    Pros: 

    Sentiment analysis

    Relevant & correct data

    Instant mentions and links alerts

    Real time web traffic monitoring

    Automated reports

    Cons: 

    Looking forward to a mobile app for the tool

    Personal brands, small businesses and even enterprise level clients can all benefit greatly from using BrandMentions. Real-time monitoring and responding is becoming more and more important with such a fast pace online world we live in today. Having tried and tested relevant competitors to BrandMentions I can honestly say that the quality of data BrandMentions provide is better.

    BrandMentions is a full-stack marketing tool that can be best used to do:

    Reputation Management - shape and stay in control of your company’s image.

    Brand Monitoring - gain marketing insights about any company around the globe.

    Competitor Spying - expose and analyze your competitors’ strategies.

    Media Monitoring - monitor the web & social media for mentions of any business.

    Business Intelligence - identify market opportunities that will grow your company.

    I love the ease of use, alerts and relevant data the most. I know I can trust the tool to not miss any media or social mentions of my brand.

    Adel de Meyer has used this product for one month.
  • David FergusonFounder, 5000fish, Inc.
    Pros: 

    Provides consistent and complete search results

    Cons: 

    Too Expensive

    This product does a good job at what it does but with the launch of the new version it's priced itself out as an option in my opinion. It's prior version did essentially the same without the bells and whistles. The addition of the bells and whistles doesn't justify the current price point.

    David Ferguson has used this product for one year.

Discussion

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Razvan GavrilasMakerPro@razvan_gavrilas · Founder @cognitiveSEO & @BrandMentions
Hello Hunters! Founder of BrandMentions here. First of all I would like to thank Kevin @kwdinc for Hunting us. We are incredibly excited to launch v2.0 of BrandMentions. Our first version was simply a Free MVP that we launched two years ago. During this time we gathered feedback and built the product that is being launched today. Over 10k early-adopters have tested our platform until now. Today we launch the commercial version of BrandMentions. A much improved and better brand monitoring tool, with the biggest dataset of mentions behind it. That was also the reason why this tool was born. It all started with a personal frustration: I was unable to monitor my brands and the competitors accurately. None of the tools available on the market, be it free (Google Alerts) or commercial (even the high-end enterprise ones- those that you pay $X.XXX of $$$ monthly), were unable to send me accurate daily mentions for the brands that I was monitoring. Below is a summary of this release and why we think BrandMentions is an innovative brand monitoring tool: - We provide near real-time, daily or weekly e-mail alerts for mentions that appear on the web and on social. - We monitor your website traffic (via a tracking pixel that you add on your site) and deliver instant new link notifications. - We provide a Quick Mention Research Tool that allows you to instantly view the mentions for any keyword that you type in, for the last 30 days. - We provide smart filtering and detection for brands that use common words (Orange, Majestic, etc). - We provide in-depth filters and analytics. - Plus all the juicy stuff like: reports, sentiment analysis and historical mention recording and more. We already scanned over 9 billion mentions (9,434,894,231 ment to be more exact - at the moment I was writing this comment) during the 2 year beta/MVP period. I invite you all to get your extended trial (28 days) @ https://brandmentions.com/v2/ (only for our ProductHunt fans) Ping me your thoughts and questions!
Adel de Meyer@adeldmeyer · New Media Specialist, Author and Mentor
@kwdinc @razvan_gavrilas whoah that's a lot of mentions! Can you share some techy info on the backend? Algorithm, machine learning etc you are using for the product? #brandmentions #tech
Robert Katai@katairobi · Content Strategist
@kwdinc @razvan_gavrilas super congrats on launching BrandMention V2 :) and btw, love the simple design you guys used on this landing page (and most of it, loved the teaser campaign).
Razvan GavrilasMakerPro@razvan_gavrilas · Founder @cognitiveSEO & @BrandMentions
@kwdinc @katairobi it means a lot coming from your Robert. appreciate it! looking forward to have you as a customer.
Dharmesh Shah@dharmesh · Founder and CTO, HubSpot
@kwdinc @razvan_gavrilas Any plans to launch an API so BrandMentions could be integrated into other tools?
Razvan GavrilasMakerPro@razvan_gavrilas · Founder @cognitiveSEO & @BrandMentions
@dharmesh looking into the possibilities of doing this. If we’ll do it will probably be some kind of API license for enterprise customers mostly. How does that sound? Let’s chat more via email. Send me a mail on support@brandmentions.com please. Thank you
Eric Ebert@em_ebert · Communications Manager @ Zenkit
Congrats on the launch Razvan! I've used brand mentions for well over a year now (Alpha). It's a great product to stay on top of the chatter and react quickly when people are talking about your company. Really well done. I'll share my thoughts as I get more into it.
Razvan GavrilasMakerPro@razvan_gavrilas · Founder @cognitiveSEO & @BrandMentions
@em_ebert tks for the thoughts Eric. looking forward for more feedback from you and to have you as a customer now.
Alexandra Tachalova@alextachalova · Digital Marketing Consultant
Congrats on launching BrandMentions 2.0! I've been using your previous version, and I've found that you are doing a great job. Other tools such as Mention, SEMrush and Ahrefs Alerts, Moz Brand Mentions and etc haven't been showing as much useful data as yours does. The only thing missing in the majority of tools is historical data that allows users to see trends for being mentioned over the past few months. That need is the reason I pay $100 to Moz, as they have the only tool that allows me to get this data without switching to enterprise PR tools that support such needs, but which are intended for much larger businesses.
Razvan GavrilasMakerPro@razvan_gavrilas · Founder @cognitiveSEO & @BrandMentions
@alextachalova thank you for the comment Alexandra. We added historical tracking in the tool for your projects. This goes up to 5 years. For any other term you are searching you can see historical trends for 30 days. So if you track for example your own brand you will have up to 5 years of history. If you just want to check a new keyword you will see what other said about it in the last 30 days.
Alexandra Tachalova@alextachalova · Digital Marketing Consultant
@razvan_gavrilas wow! That's very cool, can't wait to test this feature in your tool!
Nitesh ManavPro@niteshmanav · Just google : Nitesh Manav
Congratulations. Looking forward to use it. :)
Benny Lewis@irishpolyglot · Founder of Fluent in 3 Months
Congrats on the launch! First test is impressive - I see it standing out against the competition! Quick question though; can we disable the share link altering the original? If this is a paid product, using your share link is more in the interests of getting Brandmentions awareness, whereas I'd rather just link directly to the update if I want to reshare it. This feature seems more appropriate to a free tool than a paid one. (I signed up to the 28-day trial, so I presume my experience would be the same as if I was paying) I understand that some people may prefer a quick tweet/FB share option via a button, or have immediate analytics on share source if that's offered, but some of us don't want the extra step, especially for a paid product. As well as this, I can't interact with the share (like/retweet) unless I log-in again, or maybe link my account. That's fine for me if I only have to do it once, but then I just pass the problem on to whoever I share it with, since they don't have a log-in cookie for twitter/Facebook on brandmentions.com. So if I were to share it, then I'm killing my re-share options. I didn't see an intuitive way to disable it. Did I miss it, or is that not an option we can disable? Thanks!
Razvan GavrilasMakerPro@razvan_gavrilas · Founder @cognitiveSEO & @BrandMentions
@irishpolyglot the Trial has some limitations. I presume you refer to the Quick Research Tool where we will give full functionality during the trial if you share and spread the word. This is like 10% of the tool. The other 90% is included. I think there may be some confusion though here. What do you mean by: "So if I were to share it, then I'm killing my re-share options." The share to active the BM Quick Research tool does not affect the functionality of the tool. It only unlocks that part of the tool. Did you try the tracking pixel?
Benny Lewis@irishpolyglot · Founder of Fluent in 3 Months
@razvan_gavrilas Hi Razvan - Unfortunately, your reply doesn't address what I'm talking about (the limitation is both in the Quick Research Tool and in the main project mentions), so hopefully I'm clearer in this reply. If I click a mention card then within it is a link that intuitively should bring me to that URL. For twitter for instance, it's https://twitter.com/twittername/.... Instead, clicking it brings me to https://app.brandmentions.com/me..., with a top bar that serves no purpose at all. It hasn't extra useful information - it's simply restating the URL I originally wanted to go to, and it has social media share buttons, that force your brand name into the retweet. Other than re-sharing, I simply can't interact with that mention on any webpage unless I re-login so the login cookie for twitter/Facebook is added to below the bar and with the Brandmentions URL, which is frustrating when I change computers often and would prefer to log in once. That's why the original URL is more useful. For a free tool, that extra exposure to the brand is expected, but for a paid tool, it's simply annoying to have reweets mention the tool all the time, and for the clickable links to go to a branded URL. I'd expect that self-promotion removed if it's paid for, or an option to remove it in settings. It requires manual editing, so the reshare buttons aren't as useful, and the addition of the top-bar and brandmentions URL doesn't add anything that I can think of. Can we intuitively access the original URL of the mention easier by clicking its link as expected, so the top-bar brandmentions URL is avoided entirely? If not, this tool becomes less useful for actually interacting with social media mentions, and more about just seeing mentions for other purposes like analytics. I hope what I'm saying makes sense.
Razvan GavrilasMakerPro@razvan_gavrilas · Founder @cognitiveSEO & @BrandMentions
@irishpolyglot there is a purpose to that. it is a highlighter and navigator for the mention. like here: https://app.brandmentions.com/me... (hope the url is included) It highlight the tracked keyword and where it found it on the page. There are situation when you might not see that because the mention is somewhere in the HTML (like and IMG or ALT) The shareing options there are for you to share that URL (in does not share the URL via the APP version but the ORIGINAL URL) We might add an option in the settings in the future to disable completely the navigator. Hope it makes sense.
Benny Lewis@irishpolyglot · Founder of Fluent in 3 Months
@razvan_gavrilas The relevant text being highlighted makes sense. It saves the CTRL+F someone would type, but it adds the CTRL+C or extra click for the original URL. I also don't like having Brandmentions automatically added to any share click for a non-free product. I'll have to check out the tool some time in future if it allows for easier workflows with social media interaction, but I can definitely see that it's going to be a great fit now for people who are more about discovering their brand mentions for creating reports and the like, rather than instantly interacting with them. Thanks for the reply and good luck!
Razvan GavrilasMakerPro@razvan_gavrilas · Founder @cognitiveSEO & @BrandMentions
@irishpolyglot tks for the feedback