Botletter

Send newsletters on Facebook Messenger

#1 Product of the WeekSeptember 06, 2017
+1

Botletter is a similar service as Mailchimp, but instead of using emails we use Facebook Messenger. Without any coding, you can connect our technology to your Facebook Page. Then people can subscribe to your botletter right through Messenger. You will be able to send them messages with rich cards attached whenever you want.

Reviews

  • Robin GoodPublisher of T5 tools.robingood.com
    Pros: 

    Purpose, simplicity and ease of use

    Cons: 

    Way too costly for any FB page owner having more than 5K fans

    Excellent new distribution channel for your newsletter content: your FB page. Overall too expensive to send messages with it if you have more than 5K fans and want to send more than one message in a month.

    I'd love to use and promote this tool, but its pricing strategy for me it's way too high.

    https://www.dropbox.com/s/mwekj8ddj68bu1t/ep11e48s.png?raw=1

  • Estelle L-ADigital Consultant
    Pros: 

    It's more easy to reach information for potential client

    Cons: 

    Nothing for now

    It's a great tool to communicate for potential client and be sure your client read your info because messenger notification have better reach than other app.

Discussion

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Nicolas Le Roux
Maker
@nico_lrx · Growth Marketer
Hi Product Hunt family! Thank you Nicolas for the hunt! Three years ago, I was studying Public Affairs and decided to learn programming by myself. Since then, some of my projects already got hunted on Product Hunt. Today, I’m really excited to present my very first SaaS product! 🙀 Botletter allows any company to send updates to their audience right into Facebook Messenger. It’s a similar service as Mailchimp, but instead of using emails we use Facebook Messenger. They are two main benefits: - The average open rate with Botletter is 80% (against 20% for email newsletters). - The average click through rate is two to three time higher than email newsletters. Without any coding, you can connect our technology to your Facebook Page. Then people can subscribe to your botletter right through Messenger (your fans will not be automatically subscribed). You will be able to send them messages with rich cards attached whenever you want (see it in action here: http://m.me/1481228375284718). Last but not least, we will get access to all the data to measure the impact on your business: the list of your subscribers, who opened your botletters and how many times they clicked on it. I had love get some feedback and I'm happy to answer your questions ;) Nicolas.
Krishna De@krishnade · Social business & live video strategist
What a great idea. I look forward to testing it and have added it to my curations. - Wondering if there is a growth tool such as with Chatfuel and Manychat where people can post a message in a post on Facebook and then it will automatically direct them to the newsletter in Messenger? - Also have you implemented a way that you entice people onto your email database should anything happen re Facebook Messenger in the future - I am interested in what you have done to encourage people to do that - I also went over to your page on Facebook to subscribe to your news letter - it asked if I wanted to subscribe - I was anticipating a yes/no button - there was not one so I typed in yes but there was no response in terms of saying I had been added to a list and when I could expect to get the news letter? - and one of the challenges re Messenger is the circular loop people get into when they don;t want to talk to a bot but to the people from the org - how do you manage that process with your app? - and is the procing per page or can you have multiple pages against those different plans cumulatively? - I am also wondering what people are doing re their current news letters such as using ConvertKit - are they copying over the content and replicating it in Messenger using your tool? What it the benefit of your tool versus setting up a chat bot without it being a newsletter but delivering the content - I can not see your news letter so can not see how it is formatted. Thanks
Krishna De@krishnade · Social business & live video strategist
@nico_lrx I went to try to use the chatbot and was going through the process on the first screen to decide which pages I wanted to give access to and the first couple of criteria were fine but then moving on the radio buttons disappeared to the right of the popup window so I could not select pages to give permission to and had to stop the registration for the bot I am on Windows 10 and operating on Firefox Thoughts?
Anfernee Chansamooth@anferneec · Virtual CMO, podcast host
@krishnade great questions. I'm curious about these too. I think a nice tool to compliment this one would be one that helped people map out their bot/ email sequences first.
Krishna De@krishnade · Social business & live video strategist
@anferneec Thanks - looking forward to hearing the answers and yes being able to map out your flow in advance of developing a bot is essential - there are some chatbot tools that have that as a feature built in but a stand alone tool with prompts for entrepreneurs who want to create their own chat bot is a great idea.
Købi Heisenberg-Dænger Ømenækå@kobestarr · Digital Marketing Specialist
@krishnade ! How are you doing? I have a few questions for these guys!
Nicolas Le Roux
Maker
@nico_lrx · Growth Marketer
Hello @krishnade, thanks for your questions. - Wondering if there is a growth tool such as with Chatfuel and Manychat where people can post a message in a post on Facebook and then it will automatically direct them to the newsletter in Messenger? For now no, but are definitely willing to build growth features soon. We already provide the code to add a special messenger button on your website in order to allow your visitors to subscribe to your botletter. - Also have you implemented a way that you entice people onto your email database should anything happen re Facebook Messenger in the future - I am interested in what you have done to encourage people to do that We are thinking in building an integration with mailchimp. For example, we could prompt the user to also subscribe to your email newsletter after subscribing to your botletter. - I also went over to your page on Facebook to subscribe to your news letter - it asked if I wanted to subscribe - I was anticipating a yes/no button - there was not one so I typed in yes but there was no response in terms of saying I had been added to a list and when I could expect to get the news letter? This is weird, maybe you are using an old version of Messenger? I would suggest to delete the conversation and start again. If it still does not work, send me a message using Crisp live chat on the website and I will be happy to help ;) - and one of the challenges re Messenger is the circular loop people get into when they don;t want to talk to a bot but to the people from the org - how do you manage that process with your app? Yes, at Botletter we don't want to prevent you to talk to your users. That's why our bot just handles the case for newsletters but people can still send you messages whenever you want. These messages will appear in your Facebook page chat admin and you can answer them just as usual. - and is the procing per page or can you have multiple pages against those different plans cumulatively? For now you can only have one page but many agencies contacted us to have more pages. We will add this possibility soon but it will be a premium feature. - I am also wondering what people are doing re their current news letters such as using ConvertKit - are they copying over the content and replicating it in Messenger using your tool? What it the benefit of your tool versus setting up a chat bot without it being a newsletter but delivering the content - I can not see your news letter so can not see how it is formatted. The format on Messenger is a bit different than email so I would suggest to adapt your content to this format (shorter). The benefit of Botletter against a full chat bot developed by Chatfuel for example is that it's a turnkey solution tailored for this particular use case. Thus, we provide detailed analytics about the behavior of your subscribers and you will be able to create and send your newsletter in a easier way.
Nicolas Le Roux
Maker
@nico_lrx · Growth Marketer
@anferneec @krishnade I'm afraid it's an issue with Facebook... I will investigate with them.
Krishna De@krishnade · Social business & live video strategist
@nico_lrx Thanks for the full response to my questions Yes I could see a button on your site that directs people to Messenger Re the issue about not getting a response from your Messenger - FYI I was on desk top when reviewing the app yesterday on a PC ans Firefox and therefore there is no app update needed - I have not had any other issues with other content or Chatbots
Krishna De@krishnade · Social business & live video strategist
Thanks I hope it gets resolved - perhaps you can let me know when it is as I would like to test your product on one of my pages to demonstrate it in the workshops and events that I deliver for marketing, media and PR professionals and I hope you might contlsider other integrations such as ConvertKit not only Mailchimp @nico_lrx
Anfernee Chansamooth@anferneec · Virtual CMO, podcast host
@nico_lrx @krishnade and activecampaign too :)
Krishna De@krishnade · Social business & live video strategist
Krishna De@krishnade · Social business & live video strategist
Nicolas Le Roux
Maker
@nico_lrx · Growth Marketer
@krishnade Try deleting the conversation and visit the link again, it should work ;)
Krishna De@krishnade · Social business & live video strategist
@nico_lrx Thanks - see my comments in Messenger
mygreg@mygreg · Community manager
I absolutely love the idea. I've stopped read newsletters for a while. Even PH one. Sorry Ryan :) You'll have the must have service when it will be possible to subscribe for a newsletter just by passing an email adress or something else;
Nicolas Le Roux
Maker
@nico_lrx · Growth Marketer
@mygreg Indeed, Facebook does not allow such a feature yet but who knows in the future. The good thing with people having to subscribe themselves is that they really want to receive messages so your list is really qualitative.
mygreg@mygreg · Community manager
@nico_lrx well it's a debate we could have. I can't use my personal story as a main way to act but you can subscribe to a NL just to "support" a cause or a product, without opening a single one NL.
Nicolas Le Roux
Maker
@nico_lrx · Growth Marketer
@mygreg You're right! I guess if you share good content / information, people will read your NL, that's the only way to make succeed a NL for me.
Olivier El Mekki@oelmekki · maker
Congratulations on the launch! :) It seems full featured from the start, well done. I'm not familiar with Messenger, does it mean that users will get a notification every time a message is out, or is there a possibility for some kind of aggregation? I like the idea of being able to manage transactional messages with it. Sending transactional emails that allow user to reply is always a PITA ("you can reply to this mail directly, but PLEASE PLEASE DON'T WRITE ANYTHING BELLOW THAT LINE!"). Using such actionable messages through IM sounds so obvious you have to wonder why it wasn't done before.
Nicolas Le Roux
Maker
@nico_lrx · Growth Marketer
@oelmekki Hi Olivier! Yes, when you send a botletter, subscribers will receive a Messenger notification just like when a friend sends you a message. I agree for transactional emails, my goal is that in the future botletter becomes a hub for all businesses' communications with their users / audience. I think it could for exemple be really effective for marketing automation :)
Nicolas Grenié
Hunter
@picsoung · Developer Evangelist, 3scale.net
I have discovered Botletter, as I was looking for a solution to build easily a community around some specific content for a bot community. Email newsletters services are easy to use and setup, but I think Botletter might be one of the first products to offer a newsletter-like experience directly into FB Messenger. If your audience is more on Messenger than on emails (teens, millenials, ...), it totally worth it!
Nicolas Le Roux
Maker
@nico_lrx · Growth Marketer
@picsoung Thanks for the hunt Nicolas ;)