BlockBust

Fight back against ad blockers

get it

Reviews

Discussion

You need to become a Contributor to join the discussion - Find out how.
Ben Tossell@bentossell · newCo
So this is for people who want to see better ads on sites rather than the intrusive ones people hate so much? I'm not totally convinced that people want to see any ads, hence the installation of ad blockers that are being implemented a lot. How will Blockbust succeed? The long and short of it (IMO) is that people just dont want to see ads.
Marcus McCurdyMaker@marcusmccurdy · Lead Data Scientist
@bentossell Thanks for the comment Ben. The tool was created for publishers who need to run ads to keep the lights on. Many publishers have no insight into what exactly on their sites is being blocked. Its very easy to inadvertently apply a CSS class or give an element an ID that is on a black list. Lets say you were putting on a hackathon and labeled a div with the ID "cosponsor" and put an image for one of the sponsors of the hackathon. This element would be removed from your page by ad blockers. You can read more about blockbust.io here http://blockbust.io/about.html
Ben Tossell@bentossell · newCo
@marcusmccurdy so its a way for publishers to try and get around ad blockers?
Chris CannonMaker@chriscannon
@bentossell It is a tool designed to enlighten publishers as to why some ad blockers are stopping their content.
Ben Tossell@bentossell · newCo
@chriscannon but in turn to educate them on how to show ads without being blocked?
Chris CannonMaker@chriscannon
@bentossell At a higher level it is to educate them on how ad blockers are affecting their site. What the publisher does next is up to them. They can try content they know won't be blocked, and that could possibly be another ad. It could also be a call out to other internal content, or an opt-in for a lighter experience. This tool could also help a website owner that doesn't have ads on their site, if they named an object that is flagged without knowing. For example, on http://spca.org/ a Javascript resource is blocked because it's hosted on dropbox.com, which matches an entry on the blacklist. Without seeing the results from BlockBust the SPCA would not be aware of why some users report their site as broken.
Vivek Sancheti@evivz · Co-Founder CryptoGround.Com
Its exactly not clear, what exactly it is? Can you explain how it works?
Marcus McCurdyMaker@marcusmccurdy · Lead Data Scientist
@evivz I'm one of the authors and I'll add some explanation. The tool will scan your web page and check to see if any elements or scripts you load may be blocked by an ad blocker. These elements and scripts could be ads you are loading to help pay for site hosting costs, but it also could be non-ads that just have class or element names that ended up on a blacklist. You can read more about specifics of the backend here https://medium.com/@BlockBust. I encourage you to test it out by scanning your own website.
Marcel Reschke@marcelreschke · Digital Strategies as a Service
@marcusmccurdy nice product, but when I click the send button the from is greyed out and the cursor switches to the european no-sign. I don't know if the report is sended or if there is a problem. Anyway, it's a somewhat less than perfect ux. Personally I think it is wise to accept that some users opt-out for ads. I advice my clients to use the blocked space to kindly remind the user that it is costly to produce quality content. they can suggest other ways of compensation, too.
Marcus McCurdyMaker@marcusmccurdy · Lead Data Scientist
@marcelreschke Thanks for the feedback! Thanks for info about the UX issue on the send button. We just pushed out an update yesterday and we converted everything from straight CSS and vanilla JS with jQuery to SASS and knockout.js. The bug was probably introduced then, but thank you for letting us know about it. Using the blocked element for a message would be a great idea, but most ad blockers will simple remove the blocked element from the DOM entirely so unfortunately that message will never be seen.