Most startups fail – even those with good products.
Success requires more than a product – it requires a strong plan for getting that product to market. Beyond Product brings together the wisdom of more than 50 startup veterans to provide a roadmap for entrepreneurs and founders to turn their great ideas into successful businesses.
Helpful, straightforward primer on marketing. I hope all founders read this!Cons:
Honestly, none. It’s just what the startup community needs.
I really appreciate the organization of the book by the stage your product is in. It’s an easy read without “insider” marketing terms that can trip people up.Ann Townsager has used this product for one week.