Beyond Product

The Startup Marketing Book for Non-Marketers

Most startups fail, even those with good products.

Success requires a strong plan for getting that product to market. Beyond Product melds the wisdom of 50+ startup veterans to provide a roadmap for entrepreneurs to turn their ideas into successful businesses.

Discussion
Would you recommend this product?
4 Reviews5.0/5
Hi Product hunters, I've been doing product management and marketing for a long time, at startups and big companies. I wrote this book because I saw a lot of the same mistakes made repeatedly by startups. There is no way to know absolutely everything when you start a business. This tries to be a no-nonsense "here's what you need to think about and do at each stage of your business" kind of book, to fill in those marketing gaps for non-marketing founders. It pulls together the highlights from interviews with more than 50 startup leaders - not just the big names, but the doers who are deep in their areas. Please read it and leave a review. Let me, and other readers, know what you think.
I've had multiple startups in my life and this is the book I *wish* I had back then. As an entrepreneur you have a great idea but that's only half the battle. This is great, actionable advice for startups, SMB's, and product managers at larger organizations.
If you’ve ever read Steve Blank’s “Four Steps to the Epiphany” or perhaps picked up that book and put it down, Beyond Product is the perfect companion book. I loved the combination of practical advice and storytelling that ran through this book. And I also appreciated the avoidance of a “one size fits all” approach to marketing. Whether you are starting a company or just looking for advice on pitching your next internal product or project, this book is for you.

I really appreciate the organization of the book by the stage your product is in. It’s an easy read without “insider” marketing terms that can trip people up.

Pros:

Helpful, straightforward primer on marketing. I hope all founders read this!

Cons:

Honestly, none. It’s just what the startup community needs.