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Justin JacksonHunter@mijustin · MegaMaker
Today @37signals announced that they're changing their name, and their focus, to Basecamp exclusively. This is a significant event: 10 years ago 37signals released Basecamp, one of the first web apps for the B2B space. They've also proved that you can have a successful product company without taking funding.
Derek Shanahan@dshan · GM @ SuperRewards
Harkens to a lunch I had with Jason over four years ago, right before I founded my first company, when he went off on a tangent about some day opening a tea shop that served one cup of tea every day. No menu, just the best tea they could come up with that day. One option. He posited customers would trust the cafe's judgement and cafe could focus on nailing that morning tea experience for their customers. You gotta give the guy credit. He's incredibly vision-driven and bold in his commitment to the way he sees the world.
Justin JacksonHunter@mijustin · MegaMaker
@dshan I think there's two things at play here: 1) Willingness to experiment, try new things, build new things. 2) Willingness to let those things go. ;)
Justin JacksonHunter@mijustin · MegaMaker
Relevant comment from @seriouspony: "I think what @37signals is doing [going all-in / focus exclusive Basecamp] means more/better results for those I care most about: the users." Source:
Corey Gwin@corey_gwin · PM, VR, SweetLabs,
Focus! Solid move. The Basecamp name and product certainly has the most potential for further growth and it does seem for the size of the team and the number of offerings, they may be have been spreading themselves a little thin.