Helps PMs share conceptual visuals. Bonus: the low fidelity wireframes convey direction without forcing pixel perfect renderings"
@hunterwalk love Balsamiq and use it almost daily. Agreed on the low fidelity nature of it - usually next step from a Balsamiq wireframe is either a higher quality design or a more interactive prototype.
Just got recommended a nice alternative to Balsamiq -- Looks pretty slick!
I've built a lot of products. Balsamiq is where they all start.