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According to this week’s AO guest, there is an enemy within us. This enemy has derailed the careers of promising young geniuses, decimated great fortunes, and run companies into the ground. It’s made adversity unbearable and turned struggle into shame. It’s name? Ego. Ryan Holiday is a media strategist, bestselling author, and the former marketing director of American Apparel. He has been in the trenches building brands and designing media strategies, and today is one of the most highly regarded thinkers and marketers of his generation. But by his own admission, he hasn’t been immune to the dangers posed by Ego. In his new book, Ego is the Enemy, Ryan lays out a strategy for defeating the enemy Ego, and he was gracious enough to share some of this insight – and some incredible stories – with the Awesome Office audience. This is also our first ever podcast recorded in front of a live audience, which infused the interview with a lively energy.