Awesome Office - How to Bui...
Awesome Office - How to Build a Billion Dollar Brand through Honesty
w/ Honest Company co-founder Christopher Gavigan
3 years ago
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· CEO & Co-founder at Awesome Office Inc
Thanks for checking out this episode. This was a great conversation with an extremely creative leader at what is, in my opinion, one of the best companies in America. What I found most interesting was Christopher’s insistence that the Honest Company – the makers of beautifully designed, environmentally friendly, and unquestionably safe household products for parents and kids – isn’t a consumer products (CPG) brand, but rather a “portfolio of trust.” Nomenclature aside, there’s no denying that the company has experienced an astounding trajectory. Christopher and partners Jessica Alba and Brian Lee launched the company in in 2011 with just 17 products that were all geared toward the young mother. Today, the company sells more than 140 products covering all aspects of the home – all of which are free from toxic ingredients and harsh chemicals. Meanwhile, the company has grown from three employees to more than 500 in less than four years. Christopher talked to us about what this rocket ship ride has been like, and how they’ve managed to scale so quickly without compromising their culture or core values.
3 years ago