Awario Leads is a social media search engine for sales opportunities and early adopters for your business. Plug in a few phrases describing your product plus the names of your competitors, and the tool will combine these keywords with predictive insights to give you a personalized feed full of targeted prospects!
Low effort, great ROICons:
Hitrate on mentions seems lower than for other (more expensive) services
Used Awario close to a month as we were exploring different media monitoring solutions. When Leads launched, they graciously gave us an extended trial.
Eventually, we didn't go with Awario because we saw a better hitrate for mentions on a competing service (admittedly much more expensive). The Awario Leads feature was so interesting, that we replicated it using some rather complicated boolean queries in the new service. Had to tweak our current setup quite extensively to have it work like Awario Leads did out of the box.
If we were earlier stage or had a tighter budget to work with, Awario would've probably been my first choice: It gave us 85-90ish % of the hits for less than 1/3 of the price of our current service.Hendrik Haandrikman has used this product for one month.
Great Value (far more affordable than similar SaaS)
Huge Potential (brand monitoring, finding leads, content promotion, etc.)Cons:
Learning Curve to Fine-Tuning Alerts (takes time to get a good noise-to-signal balance with mentions)
I purchased Awario from AppSumo back in February. I knew the tool wasn't yet perfect, but I saw huge potential in it, and I trusted the developers* to live up to that potential. So far, so good. They continue to improve existing features, and add new ones.
Awario is a very powerful tool that will help virtually any business in multiple areas. You can monitor your own and/or your competitors, find leads (including for people doing affiliate marketing), and use it for good, old fashioned content promotion (I've found dozens of sites to promote my articles on).
All in all, it paid for itself after only a week. Money well spent, I'd say.
*I've used SEO PowerSuite, developed by the same team as Awario, for years now, and know it's a great set of tools that are constantly adding useful new features.J. Allen has used this product for one year.