Awario Leads is a social media search engine for sales opportunities and early adopters for your business. Plug in a few phrases describing your product plus the names of your competitors, and the tool will combine these keywords with predictive insights to give you a personalized feed full of targeted prospects!
Low effort, great ROICons:
Hitrate on mentions seems lower than for other (more expensive) services
Used Awario close to a month as we were exploring different media monitoring solutions. When Leads launched, they graciously gave us an extended trial.
Eventually, we didn't go with Awario because we saw a better hitrate for mentions on a competing service (admittedly much more expensive). The Awario Leads feature was so interesting, that we replicated it using some rather complicated boolean queries in the new service. Had to tweak our current setup quite extensively to have it work like Awario Leads did out of the box.
If we were earlier stage or had a tighter budget to work with, Awario would've probably been my first choice: It gave us 85-90ish % of the hits for less than 1/3 of the price of our current service.Hendrik Haandrikman has used this product for one month.
We had one set of results which proved invaluable in giving advance warning of an issue with a potential product provider -a real life-saverCons:
Takes time and effort to create relevant and properly focussed searches
I still find that searches often provide too wide a range of results and that there's a lot of effort required to get relevant leads. Having said that, through use of the system, we were alerted to an issue with a product provider on whom we were conducting due-diligence prior to signing a distribution agreement. Some weeks later they filed for bankruptcy.
This alone saved us so much, not just in terms of time and money, but on potentially negative PR and reputational risk as well. Without Awario we would never had become aware of this issue.Andrew Randall has used this product for one month.