Atelier Ventures

VC firm investing in the passion economy

5 followers

VC firm investing in the passion economy

5 followers

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Meet Atelier Ventures! Atelier is a $13M seed fund founded by Li Jin, investing in startups that enable work to be more creative, meaningful, and human. Atelier has made investments in companies like Stir, Patreon, and Substack.

Launch tags:Investing•Venture Capital•Tech

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Transition to Web3

Maker

Hi everyone! 👋 I’m Li, the founder and General Partner at Atelier Ventures. Why am I launching this fund on Product Hunt? For a very long time, investors always expected startups to be highly differentiated and to excel versus their competition, but didn’t hold themselves to the same bar. I believe VC firms are also products (that are always work-in-progress), and that investors likewise have to differentiate themselves, just as startups do. In a world with more capital available than ever, founders get to vote on the products they like with their cap tables. I think of Atelier as a product that I’ve been incubating for a long time, and I’m so excited to finally unveil it to the world. The initial spark occurred long ago, weaving through an immigrant childhood of art and writing, and efforts to reconcile my creative side with the pragmatism required for existence in the world. This firm is more than just a VC fund: it’s a network of projects; content properties; and a community of founders, creators, and more who can help startups grow. These projects include Side Hustle Stack (https://sidehustlestack.co), a newsletter (https://li.substack.com), a podcast (Means of Creation), a creator database (http://bit.ly/tiktokcreators), and a Slack group of more than 400 founders. The core of Atelier is expressed in an essay I recently wrote about the creator middle class, wherein I made a call to action for platforms to promote more opportunities for a wider swath of the population to succeed in monetizing individuality. Atelier is investing in this future, backing early-stage companies that are broadening access to new forms of work; lowering the barriers to entrepreneurship; democratizing the means of production and distribution; and empowering community. Companies I’ve already invested include Stir, Geneva, Patreon, Substack, Dumpling & more. I look forward to a future in which the value of unique skills and knowledge can be unlocked, augmented, and surfaced to consumers. If you’re a founder who is building in this space, please reach out to me at li@atelierventures.co! If you have any questions, leave a note in the comments.

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5yr ago

Lunchclub

@atelierventures @ljin18 This is great! Time to build for the creator economy.

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5yr ago

Buoy Health

@atelierventures @ljin18 Congratulations on your fund!! Super impressive.

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5yr ago

@atelierventures @ljin18 Love what you are doing here!

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5yr ago

Contra

@atelierventures @ljin18 Congratulations! The entire Contra team is hyped for you. 🥳

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5yr ago

Zova

@atelierventures @ljin18 Fantastic! Excited to see who you back Li.

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5yr ago

This is awesome @ljin18! How much your investing strategy is similar/different vs firms like TinySeed (https://tinyseed.com/)? In other words, are you looking for "unicorns" or are you open to "just" scalable & profitable tech companies?

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5yr ago

Hunter

Li is an incredible investor and human, and I'm a huge believer in the movement that she has popularized and chronicled; the Passion Economy is the future of work, and Atelier is the present and future of investing in this category.

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5yr ago

Glow Wallet

Li reached out to us after we launched Luma (then ZmURL) last March. Since then she's been incredibly helpful and fun to work with. I couldn't imagine a better person to work alongside of. So if you're starting something new I recommend reaching out to Li!!

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5yr ago

Side Hustle Stack

Li is on a mission to lead us toward a better, more human future that celebrates the individuality in each of us. I am so excited to follow her journey and watch the world she envisions transform into reality!

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5yr ago

Li is one of the smartest and best people on the planet... if you're a founder in this space, just trust me and do whatever it takes to get her on your cap table. I also legitimately think the new economic models she's empowering will help reduce inequality and solve a lot of the world's problems. That's an amazing movement to be a part of... and Li is the Oracle of Oeuvres leading the movement.

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5yr ago

Transition to Web3

Li is genuinely one of the only folks that I'd say I'm lucky to know. Atelier has found its well-deserved spot in the rounds of some of the most innovative new companies, is just starting, and would be the first people I look to if I was starting something new.

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5yr ago

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