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This Startup Will Make It Easier To Brag You Own A PicassoPicasso paintings have sold for hundreds of millions of dollars in recent decades, but that wasn't always so. In fact, one of the jewels of New York's Museum of Modern Art-his 1907 cubist masterpiece Les Demoiselles d'Avignon sat in storage for years after it was originally derided as immoral.
This startup wants to shake up the fine art market by allowing people to invest in a 'mutual fund for art'Madelaine D'Angelo wants to build the next generation of great art collectors online, and she plans to do it by creating investment funds that take cues from the "sharing economy." The 28-year-old thinks her generation isn't engaged by the current model of fine art ownership, even at a time when trendy startups are taking that model into the digital space.