approved, not approved was made to help you understand how selectively enforcing advertising guidelines limit your access to solutions, education, and engagement from brands that are trying to make the world a better place for you.
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I played, and I was surprised that great ads promoting women or sexual healthcare were rejected and others that used women bodies for advertising were accepted. I hope this experiment brings awareness and helps change guidelines!
I played too — this made me feel like we're still living in a Mad Men-esque era of advertising. It's pretty shocking that overtly sexist ads can get approved, but campaigns for women-focused products don't. This is an incredibly eye-opening experiment from the makers of Dame and Unbound.
Lemon Lab