App Store Optimization (ASO) Checklist

ASO tools for increasing app installs & organic traffic 📈

#2 Product of the DayMay 17, 2017

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Discussion

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Alexandra Lamachenka
Maker
@alexstrvinsky · Head of Marketing at SplitMetrics
Thank you so much for hunting us, Eric! Let's rock! 🤘 Hi guys, In www.SplitMetrics.com, we've made hundreds of app store A/B experiments for guys from Rovio, MSQRD, Prisma and others. We track 10M people for benchmarks. We work closely with friends from Adjust, ASODesk, Softlation, Apptrace. ... and well, sharing is caring! 🙏 We decided to put our ASO expertise in a checklist. It empowers mobile marketers to increase the number of users and grow organic traffic without expanding user acquisition channels. In the checklist - How to optimize: * Name * Icon * Screenshots * Description * Video preview * Ratings * Keywords * Website * Misc ... and how to analyze results afterward. Anything we've missed in the ASO checklist? Please share what to add below - we'd love to see your thoughts and ideas. And yes, join us on Twitter: https://twitter.com/SplitMetrics 😀 Cheers, Alexandra
Max Kamenkov
Maker
@mkamenkov · CEO SplitMetrics.com & SearchAdsHQ.com
Hi, I'm Max, a founder of SplitMetrics. We are here for your questions and feedback, folks!
Sergey Sharov@sergey_sharov · ASO Expert and CEO at ASOdesk
@alexstrvinsky Hi guys! really helpful checklist :)
Alexandra Lamachenka
Maker
@alexstrvinsky · Head of Marketing at SplitMetrics
@sergey_sharov Thank you for helping us with it! :)
Todd Terrazas@toddterrazas · nerd making a dream come true
@alexstrvinsky sweet list, but Use Hans could make that list even better to get feedback on copy and content: https://www.producthunt.com/post...
Alexandra Lamachenka
Maker
@alexstrvinsky · Head of Marketing at SplitMetrics
@toddterrazas thanks for your suggestion, Todd! I'll check it :)
Daniel Storm Apps@danielstormapps
@alexstrvinsky How do you guys feel about localizing App Store descriptions and keywords? Is it worth it?
Alexandra Lamachenka
Maker
@alexstrvinsky · Head of Marketing at SplitMetrics
@danielstormapps Yes, especially if you work worldwide. But instead of making a literal translation, you'll need to think about it as about content adaptation keeping all cultural aspects in mind. In this case, it works perfectly as you speak to a new market in a more personal way. Btw, if you have any other questions, please don't hesitate to drop me a line at alexandra@splitmetrics.com or reach Max at max@splitmetrics.com
Nicholas Sheriff@nicholassheriff · Founder, Sheriff Ventures
@alexstrvinsky @nedudi @mkamenkov @alexstrvinsky I freakin love you guys but you guys should consider having a "bootstrapped startup package" for $49-99 $500 a month is just too hard to swallow when you're still testing out your revenue model across products. Keep up the phenomenal work!
Joshua Pinter@joshuapinter · Product at CNTRAL. Maker of ntwrk.
@nicholassheriff @alexstrvinsky @nedudi @mkamenkov This, for sure. Lower price for 1 app would be ace.
Alexandra Lamachenka
Maker
@alexstrvinsky · Head of Marketing at SplitMetrics
@joshuapinter @nicholassheriff @mkamenkov Hey guys, thank you So Much for your love! We have such a price as we offer audit, strategy development and consultations alongside with your A/B experiments. That's because we want companies that work with us to get significant results: increased conversions, # of users, purchases, organic traffic, etc. We had a smaller plan some time ago but an issue was is that most companies were absolutely new to app A/B testing. Working alone, their results have shown little to no difference. So we decided that we need to educate people - and started it in a form of in-person training sessions. But now we're growing our blog as an ASO education center: https://splitmetrics.com/blog/. And are partnering with accelerators, edu programs, and our colleagues who develop other ASO tools. We expect that we'll be able to make ASO and app A/B testing easy and accessible for app developers - and then we'll bring our small plans back. :) That's a plan. So now, @joshuapinter and @nicholassheriff you can drop me a line at alexandra@splitmetrics.com and let's see what we can offer to you. :)
Mohamed Yunus@tweetyunus · CEO Everyly.
Maker of the second ranked product today @everylyHQ. Love this, as we are already using this ops list for our app tactics next :) Nice work guys.
Alexandra Lamachenka
Maker
@alexstrvinsky · Head of Marketing at SplitMetrics
@tweetyunus @everylyhq Hey Mohamed, we love Everyly too - and it's amazing to hear you've found our list useful! I saw you guys were also featured on wwwhatsnew: https://wwwhatsnew.com/2017/05/1... Congrats! :)
Mohamed Yunus@tweetyunus · CEO Everyly.
@alexstrvinsky @everylyhq Nice. Thanks for letting us know Alexandra :)
Ramnath Shenoy@ramnath_shenoy · Product & Growth, Glynk.com
Pretty useful stuff. Do you guys have something similar for Google Play Store?
Alexandra Lamachenka
Maker
@alexstrvinsky · Head of Marketing at SplitMetrics
@ramnath_shenoy Absolutely! We'll share it as soon as it is available.
Dimitrios Tragas@dimfiniti · CEO, 2pensmedia
I made sure I followed this checklist and my downloads increase exponentially. :)
Alexandra Lamachenka
Maker
@alexstrvinsky · Head of Marketing at SplitMetrics
@dimfiniti Hey, I'd love to follow your results: alexandra@splitmetrics.com :)