Analyse Asia #139: Live-streaming in China

The Live-streaming phenomenon & ecosystem in China

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Bernard Leong
Bernard LeongMaker@bleongcw · Founder @AnalyseAsia
Episode Synopsis: Eva Xiao from Tech In Asia joined us in a discussion on the live-streaming ecosystem within China and debunked the major misconceptions by western media on the phenomenon itself. We dived deep to the major live-streaming apps, the business models for the live-streaming platforms, celebrities and online users and how digital gifting has become the dominant mode of monetisation that differed from the rest of the world. We examined the content moderation by Chinese government and the platforms, the ecosystem for brands from overseas to market their products in China and the trends in the next 2-3 years.