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Analyse Asia 131: Play Bigger with Chris Lochhead

Category kings and design

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Bernard Leong
@bleongcw · Founder @AnalyseAsia
Episode Synopsis: Christoper Lochhead joined us in the podcast to discuss his new book “Play Bigger” (co-authored with Ramadan, Peterson and Maney) during my stay here in Silicon Valley. We discussed the concept of category kings and why the modern tech startups and companies need to embrace category design in addition to product & company design to play… See more

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M
Bernard Leong
@bleongcw · Founder @AnalyseAsia
Episode Synopsis: Christoper Lochhead joined us in the podcast to discuss his new book “Play Bigger” (co-authored with Ramadan, Peterson and Maney) during my stay here in Silicon Valley. We discussed the concept of category kings and why the modern tech startups and companies need to embrace category design in addition to product & company design to play… See more