Amplitude

Get data and insights to take action and drive growth

4.8•44 reviews•

3.1K followers

Get data and insights to take action and drive growth

4.8•44 reviews•

3.1K followers

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Amplitude is the leading AI analytics platform, helping over 4,500 customers—including Atlassian, Burger King, NBCUniversal, Square, and Under Armour—build better products and digital experiences. With powerful AI Agents embedded across our platform, teams can analyze, test, and optimize user experiences faster than ever. Ranked #1 across multiple categories in G2’s Fall 2025 Report, Amplitude is the best-in-class solution for product, data, and marketing teams. Learn more at amplitude.com.

Have a question about Amplitude? Ask it here and get a real answer.

Amplitude Launches

AI Feedback by Amplitude Understand what users want with AI (formerly Kraftful)

Launched on November 12th, 2025

Amplitude Guides and Surveys Drive user engagement with perfectly-timed messages.

Launched on February 11th, 2025

Amplitude Web Experimentation Maximize conversions with no-code A/B testing and analytics

Launched on October 16th, 2024

View all Amplitude launches

Do you use Amplitude?

Forum Threads

p/amplitude

•

3mo ago

I'm Yana, former CEO & Founder of Kraftful, now Head of AI at Amplitude. AMA!

Hey Product Hunt!
I m Yana Welinder, you might remember me from Kraftful.
Today, we re launching as part of Amplitude with Amplitude AI Feedback.
I ll be here all day answering questions about my founder journey, our acquisition, and more. Ask me anything!
https://youtu.be/6VgjRlDu-vI

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4.8

Based on 44 reviews

Review Amplitude?

Reviews praise Amplitude for fast setup, intuitive dashboards, and precise event tracking that drives confident, self-serve decisions. Makers of

Scispace

highlight deep user analytics that refine features, while makers of

Remy AI

note strong value on the free plan for moderate volumes. Makers of

Shaped

commend quick event stream ingestion. Users like clear funnels, cohorting, Session Replay, and AI-assisted insights, though some cite pricing confusion and occasional complexity at scale. Overall, a robust, widely trusted choice for product-led teams.

+41

Summarized with AI

Pros

deep user analytics (13)

actionable insights (12)

advanced product analytics (5)

custom event tracking (4)

intuitive interface (4)

easy setup (3)

high degree of personalization (3)

powerful integrations (3)

self-service analytics (3)

real-time data (2)

Cons

complex setup (3)

high pricing (2)

Pros

Cons

Reviews

All Reviews

Most Informative

•2 reviews

What's great

high degree of personalization (3)intuitive interface (4)actionable insights (12)deep user analytics (13)custom event tracking (4)advanced product analytics (5)

Amplitude’s biggest strength is clearly its focus on product questions. You can quickly validate a hypothesis, see what happens to retention after a release, and avoid spending days building custom reports. The tool also scales well with the product: you start with basic reports, and over time go deeper into user behavior, features, and journeys - it doesn’t run out too early

What needs improvement

complex setup (3)high pricing (2)confusing pricing plans (1)

The learning curve is pretty steep. New PMs or designers can struggle to get up to speed without proper onboarding or internal guides. And pricing starts to bite as the product grows

vs Alternatives

Mixpanel

Funnels and cohort analysis are more convenient here.

Ratings

Ease of use

Reliability

Value for money

Customization

Report

2 views4d ago

Lyssna

•9 reviews

I am a Growth Marketing Specialist working for startups and often use this tool with them basically because all the startups are B2B and SaaS. Besides the other web and data analytics tools, this product analytics tool I use it to be able to identify what is the behaviour, events and paths the users take from specific utms campaigns. Amplitude allows growth marketers to track utms and we can easily identify in funnels the steps of the signup, onboarding or some user flows. The thing that I most like about Amplitude is all the different analyses you can build and the easy way to choose events and metrics. I was missing on this tool more integration with marketing channels but that is something that they have already implemented which is great.

What's great

deep user analytics (13)custom event tracking (4)powerful integrations (3)

Report

16 views2yr ago

•3 reviews

Amplitude helps us understand how readers actually use BookBerry - which books they're discovering, where they're getting stuck, and what features matter most. The event tracking is straightforward to implement, and the insights dashboard actually makes sense. took me less than a day to implement. rating 4 as yet to utilise the full potential.

What's great

easy setup (3)actionable insights (12)custom event tracking (4)

Report

8 views7mo ago

•2 reviews

What's great

high degree of personalization (3)intuitive interface (4)actionable insights (12)deep user analytics (13)custom event tracking (4)advanced product analytics (5)

What needs improvement

complex setup (3)high pricing (2)confusing pricing plans (1)

The learning curve is pretty steep. New PMs or designers can struggle to get up to speed without proper onboarding or internal guides. And pricing starts to bite as the product grows

vs Alternatives

Mixpanel

Funnels and cohort analysis are more convenient here.

Ratings

Ease of use

Reliability

Value for money

Customization

Report

2 views4d ago

Lyssna

•9 reviews

What's great

deep user analytics (13)custom event tracking (4)powerful integrations (3)

Report

16 views2yr ago

•3 reviews

What's great

easy setup (3)actionable insights (12)custom event tracking (4)

Report

8 views7mo ago

Amplitude

Get data and insights to take action and drive growth

Get data and insights to take action and drive growth

Have a question about Amplitude? Ask it here and get a real answer.

Amplitude Launches

Do you use Amplitude?

Forum Threads

I'm Yana, former CEO & Founder of Kraftful, now Head of AI at Amplitude. AMA!

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Have a question about Amplitude? Ask it here and get a real answer.

Amplitude Launches

Do you use Amplitude?

Forum Threads

I'm Yana, former CEO & Founder of Kraftful, now Head of AI at Amplitude. AMA!

What's great

What needs improvement

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