Amplica AI

@dierj_games Great question!

Amplica works best for B2B companies that are clear on what they offer — but might still be figuring out who exactly they should be targeting.

You don’t need a defined list of ideal accounts. Our system uses firmographic filters and real buying signals to identify the most relevant segments for you. From there, we find the right decision-makers and run personalized outreach and ads across LinkedIn, cold email, Google, and Facebook.

We’ve seen strong results with early-stage SaaS companies, agencies, service providers, and even newer ventures testing different markets. If you're trying to get in front of the right people without hiring a full sales or marketing team, Amplica gives you a complete system to make that happen.

@christophe_roy1 Yes — you can absolutely upload your own target account list.

Amplica supports both approaches:

You can use our internal prospecting engine to identify and target high-fit accounts based on firmographic and intent signals.

Or, if you already have a list of companies or contacts, we’ll enrich it with missing data (like job titles, emails, LinkedIn profiles) and run campaigns directly using that list.

That said, most users rely on our engine — it’s optimized to surface segments and accounts that convert well across channels, and it’s where we see the strongest overall performance.

@new_user___1362025f39fcaef0f75a5a0 

Great question — the short answer is: we don’t guess, we test.

Amplica runs campaigns across cold email, LinkedIn outreach, Facebook/Instagram ads, and Google display. In the first week, we target the same decision-makers across multiple channels to see where we get the strongest signals — replies, clicks, views, etc.

From there, our system shifts budget and messaging toward the best-performing channels and creatives. Some segments respond better to direct outreach, others to retargeting ads — and often it's the combination that drives the conversion.

The goal is to create coordinated touchpoints that reinforce each other. So even if someone doesn’t reply to an email, they might book a call after seeing your ad 3 times on LinkedIn.

@dominic_hains Amplica currently works with Facebook/Instagram, Google Ads, and LinkedIn — the core channels that consistently deliver results for B2B.

We’re also actively expanding. Reddit is next on our roadmap, along with X (Twitter) and other high-intent platforms.

Our goal is to show up where it makes the most sense for each use case — whether that’s reaching devs on Reddit, execs on LinkedIn, or retargeting buyers through Instagram.

If there’s another platform you’d like to see Amplica support, let us know — we’re building fast and prioritize based on what’s most useful to our users.

@vanya_shkvir Great question.

Amplica uses dynamic personalization at scale — meaning we pull in details like company name, job title, industry context, and pain points into both outreach messages and ad copy. These variables are inserted programmatically based on the segment and persona, so every message feels relevant without having to write each one manually.

On top of that, we A/B test different angles across segments to see what actually resonates — then scale up what works. So you’re not just sending one message to thousands of people; you’re running structured experiments that adapt as the campaign runs.

It’s that combination — personalized messaging, automated delivery, and continuous optimization — that lets us scale without losing relevance.