Ametora

How Japan saved American style

get it
There are no images or videos added to the gallery.
Add to gallery

Reviews

Discussion

Hunter
MakersThere are no makers yet
You need to become a Contributor to join the discussion - Find out how.
Kate
KateHunter@katesegrin · Head of Social @ GitHub
Summary from Amazon: "Look closely at any typically “American” article of clothing these days, and you may be surprised to see a Japanese label inside. From high-end denim to oxford button-downs, Japanese designers have taken the classic American look—known as ametora, or “American traditional”—and turned it into a huge business for companies like Uniqlo, Kamakura Shirts, Evisu, and Kapital. This phenomenon is part of a long dialogue between Japanese and American fashion; in fact, many of the basic items and traditions of the modern American wardrobe are alive and well today thanks to the stewardship of Japanese consumers and fashion cognoscenti, who ritualized and preserved these American styles during periods when they were out of vogue in their native land."