AIM (Aspiration Impact Measurement)

Track the impact your spending has on people and the planet.

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Jed BridgesHunter@jedbridges · Designer
Hey all! Everyone at Aspiration is excited to announce AIM (Aspiration Impact Measurement). AIM let's you track how your spending is impacting people and the planet. This is the first step towards something that has never been done before. To create AIM scores, we’ve looked at over 75,000 data points for thousands of businesses. The more you use your Aspiration debit card, the more you’ll be able to see the impact of your spending. Track it over time and compare your score with your friends! We’ve put AIM People and Planet scores right into your Aspiration Summit Checking app, so it’s easy to get started. Just use your Aspiration debit card at an AIM scored business to see how they treat their employees, customers, and the environment!