Relationship Intelligence, Reimagined


Affinity is a relationship intelligence platform helping professionals leverage their networks to achieve their business priorities. Using patent-pending technology, Affinity helps teams manage and grow their networks by unlocking introductions to decision makers and auto-populating pipelines to increase deal flow.

18 Reviews
Nick Crocker
Dylan Boyd
Lawrence Lin Murata
 +47 reviews
  • Anand Sampat
    Anand SampatData Rules Everything Around Me (DREAM)

    - great UI, w/ a familiar spreadsheet-like interface

    - simple concepts - person & organization

    - leverage network w/ alliances

    - A+ support


    - hard to visualize a pipeline

    I've been using this for over a year for everything in our startup, from lists of customers and prospective customers to lists of investors, advisors, and the like and I have enjoyed the simplicity. Compared to other CRMs this tool is much broader likely because it leverages a spreadsheet-like interface which makes it much more familiar, yet somehow it feels a lot easier to use. Other CRMs are only optimized for sales, but don't go broader to accommodate other use cases and that made them very unintuitive.

    But aside from the basic features, hands down the best features are the network ones like the ability to map your network and see the strength of your connection and leverage it with the Alliances feature. By adding allies who can help you get intros to people in a secure and safe way (without exposing people's entire rolodexes) you can leverage their network and expand yours. I would highly recommend this to anyone running a startup who has to manage a number of different people and organizations in one place, it's been a lifesaver for us.

    Anand Sampat has used this product for one year.
  • Lawrence Lin Murata
    Lawrence Lin MurataFounder/CEO of

    - spreadsheets on steroids: familiar UX but much more powerful

    - smooth transition by importing spreadsheets

    - leverage external networks


    - none so far

    We used Affinity at when we were fundraising. We were using a simple spreadsheet previously and imported it into Affinity. It really help us leverage our investors' networks and manage our ongoing conversations with investors.

    Lawrence Lin Murata has used this product for one month.
  • Antoine Buteau
    Antoine ButeauTMT Management Consultant @ The PNR

    - UI is great

    - Allows you to leverage internal network easily and can leverage external network with people you know


    - Some features like pipeline management could be better (bottom of the funnel)

    I use Affinity with Prosperworks and Superhuman.

    Affinity is my top of the funnel go-to because it's so great at relationship management. Affinity is useful if you are in a field that is relationship heavy (consulting, hiring, VC). You need to get your entire team onboard if you want to get the most value out of it.

    Antoine Buteau has used this product for one month.
  • Pros: 

    Great UX for deal management and finding relevant relationships within your network



    We tried out Affinity and loved the product. We were thinking of replacing something built in-house that was very custom to our organization, which has 11 firms working closely together with a unique process. Ultimately, it was too much effort to move, but if we were starting from scratch, we would have gone with Affinity!

    Catherine Lu has used this product for one month.
  • Pros: 

    I looked for a platform to manage the sourcing, conversations and ongoing portfolio and relationships management. This is it.


    Mobile app does not have the full experience... yet.

    After trying about every tool out there for CRM management for our relationships and portfolio management, this checked all the boxes. It's ability to capture meetings, calls, emails, documents and notes between teams is amazing. We have actively been using it from the early days and continue to use it today for our entire globally distributed team. Smart list creation and the fact that everything is LIVE capturing what you do allows our team to stay in touch and in tune with everything going on. The privacy settings are also a great offering allowing you to not include full details or even subject lines where certain teams do not need to see it. Excited to watch this product continue to expand.

    Dylan Boyd has used this product for one year.
  • Smoot Carter
    Smoot CarterInvestment Associate at Oceanic Partners

    Intuitive ways to visualize relationships, strength of relationships, and track emails that haven't been responded to. Affordable.


    None really other than the product could be expanded further; I'd like to better understand how to use Affinity Alliances.

    I've been using Affinity for 4 months as a customer and love it. It has helped me categorize and visualize relationships and relationship strength across all aspects of activity and life.

    Smoot Carter has used this product for one month.
  • Rishi Mukhopadhyay
    Rishi MukhopadhyayFounder/COO & Head of Product @smartQED

    - Love the UI

    - Allows you to leverage internal network easily

    - Game changer for sales & relationship management



    I have not personally used Affinity, but got a demo from one of the founders. I think it is a game changing product for sales and relationship management. I would recommend it to any VC, or companies with medium to large sales teams. As a prior venture analyst, it would have definitely helped make my job easier.

    Rishi Mukhopadhyay has used this product for one day.
  • Nick Coady Smith
    Nick Coady SmithSenior Associate - Regent L.P.

    Great, detailed info


    None yet

    I think Affinity is a great supplement to LinkedIn. It obviously doesn’t have the scale / user base that LinkedIn does (yet!), but it allows you to see pretty incredible information about your contacts’ networks. I think this is a great tool that everyone interested in relationship building / networking should try out.

    Nick Coady Smith has used this product for one week.
  • AAA

    Easy to use, easy to track history


    Search functionality may need to be improved

    In regards to my con comment, sometimes searches for people do not show the person you are looking for, but if you search for them under the company the person works at they may appear there. But overall, aside from issues with search functionality, it's a great application.

    AAA has used this product for one month.
  • Spencer P Shulem
    Spencer P ShulemFounder, WeDo

    - Beautiful UI

    - Love the network leveraging

    - Super easy to build investor/organization lists with intelligent insight like connections



    Been a paying user of Affinity for a while now, and it's been worth every penny.

    Spencer P Shulem has used this product for one month.
  • Pros: 

    truly amazing product, makes deal flow and network management 10x better and easier!! Part. love the direct crunchbase integration & UI.


    wish they had more direct integrations (e.g. Slack, Asana)

    ideal CRM tool for any organization that thrives on people networks!

    Judith Lola Dada has used this product for one month.
  • Pros: 

    Superior UI as a CRM for internal network management


    Search functionality still needs work. Some functions are not very intuitive. Gmail integration doesn't always work.

    After using Affinity for 6 months, I am thrilled with how the product has impacted our workflow in the office.

    Marianne Bulger has used this product for one year.
  • Anthony Ghosn
    Anthony Ghosntech stuff

    Extremely simple plug in that automatically ingests and understands your network


    I cant think of any, but for posterity, just make sure that you're looking at how your conversational data is displayed to your team.

    Excellent product

    Anthony Ghosn has used this product for one year.
  • Jorge L Soto
    Jorge L SotoCEO at

    Complete data plus workflow in one system


    pipeline visualization

    This is quickly becoming the CRM system we have always dreamed of.

    Jorge L Soto has used this product for one month.
  • Kate Talbot
    Kate TalbotContent Strategist

    I like the reminders of emails to send to people.


    Wish more people used it, because it's limiting if you only have a handful that do.

    Looking forward to where Affinity goes!

    Kate Talbot has used this product for one month.
  • Reid Dabney
    Reid DabneyManaging Director

    Very good collaborative tool.


    Not Applicable

    Not Applicable

    Reid Dabney has used this product for one day.
  • Sean X. Li
    Sean X. LiStanford

    Very intuitive design.

    Instant access to introductions via your network.

    Seamless integration with your email contacts.



    Used Affinity for business relationship research. Setup was instant. Searches for business introductions via your network has never been easier.

    Sean X. Li has used this product for one month.
  • Pros: 

    Super smart team and massive space


    Such a hard problem

    I'm super impressed by their thoughtfulness here!

    Konstantine Buhler has never used this product.