Relationship Intelligence, Reimagined

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#2 Product of the DayMarch 27, 2018

Affinity is a relationship intelligence platform helping professionals leverage their networks to achieve their business priorities. Using patent-pending technology, Affinity helps teams manage and grow their networks by unlocking introductions to decision makers and auto-populating pipelines to increase deal flow.


  • Lawrence Lin Murata
    Lawrence Lin MurataFounder/CEO of

    - spreadsheets on steroids: familiar UX but much more powerful

    - smooth transition by importing spreadsheets

    - leverage external networks


    - none so far

    We used Affinity at when we were fundraising. We were using a simple spreadsheet previously and imported it into Affinity. It really help us leverage our investors' networks and manage our ongoing conversations with investors.

    Lawrence Lin Murata has used this product for one month.
  • Pros: 

    I looked for a platform to manage the sourcing, conversations and ongoing portfolio and relationships management. This is it.


    Mobile app does not have the full experience... yet.

    After trying about every tool out there for CRM management for our relationships and portfolio management, this checked all the boxes. It's ability to capture meetings, calls, emails, documents and notes between teams is amazing. We have actively been using it from the early days and continue to use it today for our entire globally distributed team. Smart list creation and the fact that everything is LIVE capturing what you do allows our team to stay in touch and in tune with everything going on. The privacy settings are also a great offering allowing you to not include full details or even subject lines where certain teams do not need to see it. Excited to watch this product continue to expand.

    Dylan Boyd has used this product for one year.


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Shubham Goel
Shubham GoelMaker@shubham_goel1 · Co-Founder, Affinity
Hi ProductHunt! We’re very excited to be here! We started Affinity almost three years ago with the thesis that relationships are one of the most valuable asset any business possesses. We set out to solve 3 primary challenges that we heard repeatedly from leaders in the industry. 1) Automatically manage business relationships Managing relationships requires a ton of manual data entry which makes us vulnerable to making costly mistakes. From forgetting to log meetings to neglecting adding contact info in your CRM, manual entry impedes team alignment and wastes time you could spend actually doing your job. Affinity resolves these issues by automatically populating your pipelines with the crucial data points you need. We even enrich contact info with 3rd party data to put everything you need, right in your workflow. 2) Prioritizing business relationships Identifying which relationships in your team's network are the most important is a big challenge. Affinity leverages AI and natural language processing to synthesize all your team's communication data to understand who knows whom, which emails have you forgotten to follow up with, and which relationships are at risk that you might want to engage with again. 3) Effectively leveraging your team's network Growing your network is more than just increasing your followers. The world's best business leaders effectively leverage the right relationships at the right time. Affinity surfaces your team’s relationship graph and makes it actionable. We even allow you to connect outside your team with AlliancesTM to leverage your investor, advisor or even mentor relationships and instantly see who they can warmly introduce you to. After years of hard work, we’ve assembled an incredible team to tackle the most complex infrastructure challenges and deliver an intuitive, powerful product for any business that sees its networks as an important, underutilized currency. Our goal is to bring the next generation of relationship intelligence to all businesses, so everyone can leverage their most valuable asset, their network. If you are interested in Affinity, we are offering all Product Hunt users a 14 day free trial. Please request a demo on the website, and we will be in touch very shortly! We are happy to answer any questions you have through the comments section below! Would love to hear your feedback, and excited to show you what we’ve built :)
Shreyaa Ratra
Shreyaa Ratra@shreyaa_ratra · Making B2B sales easy via
@shubham_goel1 Great product Shubham :) Something which we were planning to make few months back but destiny had something else stored for us. Nevertheless, couple of thoughts if you are planning to do B2B : a) Track companies who are hiring for business development manager , alliances manager, partnership and alliance manager because these are the companies who would love to have a tool which can help them partner with other companies leveraging their network. b) Track companies who are hiring for corporate sales/B2B sales because they again would be happy to use a tool which can help them fill their pipeline. c) Track companies who have recently raised funds because this is the time when they would be focussing excessively on partnerships, sales and BD Would be happy to hear your thoughts on same :)
Dmitry Zhdankin
Dmitry Zhdankin@dmitry_zhdankin · CEO at Finfox
I tried every major CRM out there and hated all of them. The biggest issue for me is that CRMs like HubSpot and Salesforce don't sync well with email--you either need to send emails from CRM interface or else remember to BCC the CRM in the email client. This creates a lot of errors in logging and adds a layer of headache for when you need to separate communication across professional streams (ie sourcing clients, raising money, personal stuff, etc). Affinity lives on top of your email client and intelligently categorizes and logs communication for you. It is a game changer because it requires very little maintenance on my part. As a result, I don't need to spend 40 minutes at the end of each day to go through my email client and make sure that everything is logged as I need. It is an insanely elegant solution. After using Affinity for about 8 months, I can confidently say that other CRMs out there look like dinosaurs to me now.
Anne Gherini
Anne GheriniMaker@annieg · Marketing | Advisor | Columnist
@dmitry_zhdankin Thanks Dmitry! We love what you are doing at Finfox and so glad you are a client. Appreciate the support.
Ryan HooverPro@rrhoover · Founder, Product Hunt
The Alliances feature where you can share and get visibility into someone else's network is most unique and interesting. The obvious use case is within a team or company but this can also be handy for investor <> founder relationships. How are you seeing people use it now, @shubham_goel1?
David Carpe
David Carpe@passingnotes · Thinker & Layabout
@rrhoover that’s what i’m most interested in - just requested a demo
Shubham Goel
Shubham GoelMaker@shubham_goel1 · Co-Founder, Affinity
@rrhoover @passingnotes Great question! As you rightly pointed out, there are two main ways our customers are benefitting from Alliances today: Internal alliances - Allowing them to get instant visibility into any of their colleague's networks. A simple example would be: "Who at my company knows someone at company X? I'm trying to strike a deal with X and need to figure out the best path to get into the door." External alliances - Allowing them to get visibility into trusted partners' networks. As you mentioned, the founder <> investor relationship is really key. We are super bullish on this - we imagine a world where every time an investor gives an entrepreneur a term sheet / invests, it should almost be contractual for them to ally with the entrepreneur. After all, one of the biggest value adds investors provide their companies is access to their network for fundraising, business development, and sales - and Affinity is a really tangible way to do that. Many of our customers that are startups (you can read in reviews above as well) ally with their investors and vice-versa as soon as they join Affinity. Apart from founder <> investor relationships, we've seen so many other alliance relationships on Affinity: advisor <> founder, non-profit fundraiser <> board of non-profit, VC <> limited partner, salesperson <> ex-colleague who sold to the same territory.. We really do think that for anyone who leverages their network, there is a group of 15-30 people outside your team who consistently help you do your job better - external alliances are designed to make that as tangible as possible. Hope this helps! Let me know if you have follow up questions :)
Cassie Wallender
Cassie Wallender@cassiewallender · Founder,
I've been using Affinity for 2 months now and I love it. Great way for me and my team to keep track of our external communications and stay on top of follow-ups. h/t @koz
Shubham Goel
Shubham GoelMaker@shubham_goel1 · Co-Founder, Affinity
@koz @cassiewallender thank you for sharing your feedback!! Please let us know if there are any features you'd like us to work on more and we'll add them to our roadmap!
Mar Hershenson
Mar Hershenson@mar_hershenson
We have been using this product for 2 years now. WOW - amazing!! Full disclosure we are investors but truly, the best CRM for investing firms.
Shubham Goel
Shubham GoelMaker@shubham_goel1 · Co-Founder, Affinity
@mar_hershenson Thank you for sharing your feedback Mar!
Anne Gherini
Anne GheriniMaker@annieg · Marketing | Advisor | Columnist
@mar_hershenson Thanks Mar 😀 Pear and Affinity make a great team.