The price and the flexibility!
Remember to download templates - they are a game changer
I can build dashboards and run analysis without jumping from a tool to another. Just write a query (they are on the sidebar so you don't need to have experience with that and the logic is pretty easy to learn) and your data pop up on the sheet. Started today using it and I already saved time I was investing in manual (and boring) tasks.Kikko Ottiero has used this product for one day.