Accurment

Accurment

Marketing impact with the science of human behaviour

11 followers

Marketing often feels like gambling because it relies on metrics that don’t reflect how people actually make decisions. Accurment turns marketing guesswork into growth — a web app that uses psychological insights to plan, simulate, and measure marketing impact.
This is the 2nd launch from Accurment. View more

Accurment

Marketing impact with the science of human behaviour
We’re relaunching Accurment. What started as an AI advisor is now an end-to-end system for strategic marketing decisions — plan, simulate, and measure impact through the science of human behaviour.
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Accurment gallery image
Accurment gallery image
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What do you think? …

Felix Septianto
When we first launched, Accurment was a marketing AI advisor built on behavioural science. After talking with our users over the past few months, we realised they wanted more than advice; they wanted a complete decision-making system. Today, we’re excited to introduce the new Accurment: an end-to-end platform for strategic marketing decisions, built through the lens of human behaviour: 1. Develop marketing strategies 2. Simulate which strategies work best using a synthetic audience 3. Measure marketing impact through marketing mix modelling Try it out, share your thoughts, and help us democratise science-backed marketing.