a16z Podcast: Pricing Free

How do we handle freemium models?

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Ben Tossell
Ben TossellHunter@bentossell · Makerpad.co
Notes: Now that we know to price and plan early, price high -- especially for category-creating or "pre-chasm" businesses -- how do we handle freemium models? While freemium to premium is a great way to get bottoms-up, often viral traction in an enterprise, the challenge is figuring out just where and how to "draw the line" between where free ends and paid begins. Especially for open source, which while not necessarily free/mium, is also affected by these questions. And in that case, how does one balance the developer community and desire to "spread the religion" within and beyond the enterprise? All this and more in this episode of the a16z Podcast with Andreessen Horowitz general partners (who cover all things infrastructure) Martin Casado and Peter Levine and Go-to-Market and EBC operating head Mark Cranney. The trick, they tells us, involves layering ... like layers in a cake.
Andrew Richard
Andrew Richard@basictechy · Software Engineer and Machine learning
I think when building with freemium ads should not be look down upon. Most educative tech entrepreneur podcast.