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French ride-sharing unicorn BlaBlaCar retools branding and services for its second decadeAs Paris-based BlaBlaCar heads into its awkward teenage years, the startup is unveiling a new look and features designed to expand its utility and appeal to a greater range of users. This mini reboot includes a new branding campaign and a new logo that swaps its colorful, whimsical look for a more mature, serious image.
BlaBlaCar is optimizing its service for small cities and has a new visual identityWhen you reach BlaBlaCar 's scale, you need to find customers who are hard to reach - literally. The French company announced an effort to optimize its ride-sharing for long-distance rides for people who don't live in major hubs. BlaBlaCar now has 60 million users.