CUSTARD - AI PR Agency

CUSTARD - AI PR Agency

Fire your PR agency. Hire AI.

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Monthly PR retainers can cost upwards of $5,000, Custard costs less than 5% of that and delivers better results. We combine the latest AI tooling with a deep understanding of the media landscape to build your reputation.
CUSTARD - AI PR Agency gallery image
CUSTARD - AI PR Agency gallery image
CUSTARD - AI PR Agency gallery image
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Launch tags:Public Relations•Marketing•Artificial Intelligence
Launch Team
AssemblyAI
AssemblyAI
Build voice AI apps with a single API
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What do you think? …

Will Custard
Maker
📌
For way too long, PR agencies have gotten away with charging eye-watering fees while clients unknowingly subsidize their marble-lobbied offices, bloated teams, and endless inefficiencies. Clients aren’t paying for results; they’re paying their agency’s rent. The industry thrives on opacity, overbilling, and outdated tactics. How do I know this? I spent 15 years doing it for some of the biggest agencies in the world. It’s time for a refresh. We’re rewriting the rules with an AI-powered PR agent that combines cutting-edge automation with sharp human oversight, delivering smarter strategy, faster execution, and measurable impact. No fluff. No vanity metrics. Just intelligent, results-driven PR at a fraction of the cost. Fire your agency. Hire AI.
John Beaufoy

@will_custard love the messaging. Brutal but valid! Feel like @chrismessina would appreciate this one. Is this just for US companies?

Will Custard
Maker

@chrismessina  @j_beaufoy ha, I hope so! No, not just for US so if you're based outside the States do check us out! Thanks!

Dave T

What a fantastic idea. I know how played we are by the big agencies - sadly I’ve experienced this first hand over many years. I’m watching with great excitement and wishing you the best of luck. I’ve noticed on your website you don’t currently handle crisis management, is this something you’ll be implementing?

Will Custard
Maker

@dave_t1 Thanks! Yes, it's on our list as an integral part of reputation management! In the meantime though, we're focused on rolling out the first iteration of our product. Appreciate your support and let me know if you have any other questions!

Alan Carr

Need!

Will Custard
Maker

@ac1010 Thanks Alan, appreciate it!

Arnel Reyes

This is a great idea! I’m curious if do you build custom AI solutions or rely on the existing platforms like OpenAI, Google Cloud AI, etc. ?

Will Custard
Maker

@arnel_reyes Thanks Arnel! It's both, there's a degree of customisation needed. Appreciate your support! Thanks again