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99% Invisible - Best Enjoyed By

Expiration dates are completely arbitrary #sorrynotsorry

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Matt Williamson
@mattcwill · Chief of Staff, Waldschmidt Partners
Episode notes: "Date labels (e.g. “use-by”, “sell-by”, “best-by”, “best if used by,” “expires on”, etc.) are on a lot of products. Forty-one states require a date label on at least some food product, but there are huge inconsistencies, not just in the wording, but in the meaning of these labels. Some states require them only on dairy, some on shellfish, som… See more
Alex Romero
@b3bold · UI/UX Lead Designer
Who knew that most companies just slap a label and don't even test to set the 'date labels'.