Will helps busy B2B pros build a LinkedIn presence in minutes. Just send a message on WhatsApp, answer a few prompts, and Will turns it into a polished, branded LinkedIn post—and posts on your behalf. No dashboards. No stress. Just results.
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Do you use Will - manages your social media?
Maker Comment
Maker
📌
Hi, I’m Ludwig, the founder and CEO of Willow.
After 7 years of helping thousands of businesses with their social media, we kept noticing the same problem: sharing expertise on LinkedIn can feel like a second career.
Experts know they need to show up online—but between packed calendars, tight deadlines, and endless tools, they just don’t manage to post consistently.
So we built Will. Will is your own social media assistant who lives inside WhatsApp. No logins. No new tools. No learning curve. Just message Will—like you would a colleague—and get a tailored, ready-to-post draft in minutes.
Will is:
🧠 Smart — learns your voice and remembers past posts.
🚀 Fast — drafts and refines posts in under five minutes
💤 Easy — turns keywords, URLs, or voice notes into clear posts
🎯 Effective — keeps you visible w/o going down the social media rabbit hole.
And we're adding new Will Skills every week.
Now you might think, can’t I just use ChatGPT or another model for this?
You could. But how much time do you waste rewriting and fine-tuning your prompts? And in the end, you still end up with a post that’s tone-deaf and full of s and s when all you wanted was a clean, professional post, right? Then when you finally have something half-decent, the formatting goes wrong when you copy-paste it.
Super frustrating—but never an issue with Will.
So why did we build Will in WhatsApp?
There are more reasons than you might realize. First, we love the conversational nature of WhatsApp. It’s like you’re instructing a real copywriter or content creator (you can even use voice messages).
On top of that, it’s incredibly user-friendly: everything happens in one app, there’s no new login, no new app to download, and—maybe most importantly—you’re not getting sucked into a never-ending feed.
Will was built for people with lots of things to say, but very little time to say them. By giving them a voice, we hope to improve the quality of the Internet, rather than just filling it with more generic fluff.
Ready to try Will?
Scan the QR code to start your 7-day free trial.
Already convinced?
Text “Pay for Will” to activate your account early and lock in the special launch price of €15/month (instead of €25).
I really, really, really hope you like it and can't wait to get the conversation going!
The WhatsApp part is smart. No new app, no login, no extra steps. You just text it like a friend. I sent “Need a post about TRIZ and L&D” and 30 seconds later it gave me something I could actually use ,not some vague BS. Tweaked it a bit, posted it, done.
It’s not perfect. Sometimes tone is off or a little generic if you don’t give your personal niche i put. But if they keep training it on better real-world content and add memory/context over time, this could replace 80% of the overcomplicated “content writing” tools out there.
Potential’s huge. But the core idea of an AI that sits in WhatsApp and writes like a ghostwriter who doesn’t sleep is honestly kind of genius.
Love this! writing good content always felt like a chore, even with chatGPT. I’d have the ideas, but actually turning them into posts that sound like me was still too much effort.
Will completely changed that. It just gets my writing style and tone of voice based on my past Linkedin posts, and using WhatsApp makes the process feel ridiculously easy and natural.
It feels less like using a tool, more like texting a smart friend who ghostwrites for you.
For anyone who wants to show up on social media but hates the writing part: this is a game-changer.
I’m a huge fan. Using Will via WhatsApp adds to the feeling you’re speaking with an informed and helpful friend, instead of an AI tool.
I was really impressed with how Will matched the tone of my previous posts & made content that was tailored to my authentic online voice.
I rarely posted on LinkedIn previously but with Will I’m able to schedule and post consistent by creating on my commute in around 5mins.
Hi, I’m Ludwig, the founder and CEO of Willow.
After 7 years of helping thousands of businesses with their social media, we kept noticing the same problem: sharing expertise on LinkedIn can feel like a second career.
Experts know they need to show up online—but between packed calendars, tight deadlines, and endless tools, they just don’t manage to post consistently.
So we built Will. Will is your own social media assistant who lives inside WhatsApp. No logins. No new tools. No learning curve. Just message Will—like you would a colleague—and get a tailored, ready-to-post draft in minutes.
Will is:
🧠 Smart — learns your voice and remembers past posts.
🚀 Fast — drafts and refines posts in under five minutes
💤 Easy — turns keywords, URLs, or voice notes into clear posts
🎯 Effective — keeps you visible w/o going down the social media rabbit hole.
And we're adding new Will Skills every week.
Now you might think, can’t I just use ChatGPT or another model for this?
You could. But how much time do you waste rewriting and fine-tuning your prompts? And in the end, you still end up with a post that’s tone-deaf and full of s and s when all you wanted was a clean, professional post, right? Then when you finally have something half-decent, the formatting goes wrong when you copy-paste it.
Super frustrating—but never an issue with Will.
So why did we build Will in WhatsApp?
There are more reasons than you might realize. First, we love the conversational nature of WhatsApp. It’s like you’re instructing a real copywriter or content creator (you can even use voice messages).
On top of that, it’s incredibly user-friendly: everything happens in one app, there’s no new login, no new app to download, and—maybe most importantly—you’re not getting sucked into a never-ending feed.
Will was built for people with lots of things to say, but very little time to say them. By giving them a voice, we hope to improve the quality of the Internet, rather than just filling it with more generic fluff.
Ready to try Will?
Scan the QR code to start your 7-day free trial.
Already convinced?
Text “Pay for Will” to activate your account early and lock in the special launch price of €15/month (instead of €25).
I really, really, really hope you like it and can't wait to get the conversation going!