7 Ways to Hack the Mind of the Online Shopper: A Visual Guide for Retailers and Ecommerce Companies
Use the caveman brain to boost sales, with screenshots
Hunter
Discussion
M
Jennie Wong
@drjenniewong · Founder Shopping Quizzes #RetailTech
I wrote this book to bring actionable behavioral science to CRO. The 7 principles I cover include the Paradox of Choice, Micro-Commitments, and Reactance Theory, and include screenshots from real ecommerce sites to illustrate the application.
upvotesharetweet・
Bubba Fish
@fishstix312 · Founder of Showgo, social tv platform
Looks very handy. Just curious-- what's the most common mistake you see online retailers or ecommerce companies make?
Wesley James
@goforwes · Co-founder, ShadowBid
Jennie, does this work for any type of online purchase (tickets, hotels, cars, etc), or is it retail focused?
M
Jennie Wong
@drjenniewong · Founder Shopping Quizzes #RetailTech
There are other books out there on increasing online sales, but I think our screenshot examples add a lot of value. Those graphics, and all the visual elements of this book, are thanks to @mariawrighter.
Stewart Anderson
@stewmarketing · Chief Marketing Officer, MuteSix
So happy to see this book on Product Hunt. @drjenniewong is an absolute expert on this stuff!