Hunter
MakersThere are no makers yet
Discussion
H
Ryan Holiday
@ryanholiday · Author, Ego is the Enemy
It’s a short quick read and but I think you’ll come away with one or two key lessons that with stick with you. Personally, I found the valuable lessons were a bit front loaded (the first couple laws are the best). In short: turns out the best “marketing” decisions you’ll make come long before the paint is dried (or even applied) to the product.
1sharetweet・
Richard Kain
@richardkain · Messing around on software projects
All of the Al Ries books are excellent; don't be scared by some of the dated anecdotes, the principles still apply.
Alex Schleber
@alexschleber · Coaching, Archetype Branding, Node.js
A must-read classic (along with the separate "Immutable Laws..." series ones on Positioning and Branding).
Their warnings against Brand Extension still get violated all the time by big companies for the very reasons they describe (internal Groupthink around "our strong brand...", when most of those people don't understand how branding works in the consumer'… See more