Hi Product Hunt, Bhavishya and Rithvik here. Ensemble by BhuvamAI simulates a shopper's journey step by step, shows where each synthetic shopper stops, and lets you ask that persona why. Why we built it: Most consumer brand teams we talk to can see where their funnel leaks. Analytics gives you the step. It doesn't tell you why a nervous first-time buyer keeps leaving the product page while a loyal regular goes straight through. Finding out means a survey, interviews, or an A/B test, and a fielded iteration costs recruitment, incentives, and time. We wanted a synthetic pass first, to decide which of those questions are worth fielding. How it works: the demo has two synthetic personas. Vikram is a label loyalist; Ananya is an anxious first-time buyer. We ran each through a simulated fashion journey twenty times. Vikram ordered and saw it through in 19 of 20 runs. Ananya placed an order in 2 of 20. She reached picking a size in 10 of 20 runs, and all 10 of those went back to the product page; in 16 of 20 runs she stopped on the product page. Then you ask her why. We wanted the whole journey and the why at the step where it breaks, not one answer to one question. What it is not: these are synthetic personas, not real customers, and the replies are generated. The beta personas are built from public shopper reviews with a US skew, on one fashion journey, with 20 simulated runs per persona. It supplements real customer research; it does not replace it. When a brand uses Ensemble by BhuvamAI, personas are built from that brand's own data. Please try to break it. Odd, hostile, and bias-probing questions are all welcome. Post what you find here; we'll answer in the open. One question for you: when your funnel leaks at one step, how do you find out why today? Try it, no signup: https://bhuvamai.com/ensemble/ Bhavishya and Rithvik

Ensemble by Bhuvam AI

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