Octohog is an AI agent for brands running UGC marketing on TikTok and Instagram. It watches your competitors creator programs daily, finds and books the right creators, tracks every campaign, and turns winning videos into briefs. You approve the calls.
Hey Product Hunt! ๐
Huge thanks to @RohanRecommends for hunting us, and to the PH community for having us.
Why we built this: we ran UGC campaigns ourselves, and the real job was never the posting. It was the watching. Which creator just popped for a rival? Is that hit organic or a paid boost? Who is worth booking next, and did last month's roster earn the next budget? Answering that meant TikTok doomscrolling, ten open tabs, and a spreadsheet that was stale by lunch.
Octohog is an AI agent that does the watching and the legwork. Evidence, not vibes:
๐ญ Radar ยท Watch your rivals. Name a rival. Octohog maps their whole creator roster, watches every new video daily on TikTok and Instagram, and flags the moves that matter: breakouts, new creators, promo codes, paid boosts. It also tells you what died, which is usually the cheaper lesson.
๐ฏ Creator Match ยท Find your creators. Brief it like you would brief a person. It watches creators' actual videos, ranks the fit, and hands you a shortlist with the reason on every card, invites drafted. Nothing sends until you approve.
๐ Campaign Tracking ยท See who earned the next budget. Every post is scored against that creator's own baseline, so a loud roster cannot hide a quiet week.
๐ฌ Video Blueprints ยท Steal the formula. When a video pops, Octohog maps its hook, turn and close, then writes your next brief in your brand voice.
๐ฌ Ask Otto ยท One chat over all of it. "What did my rivals do yesterday?" "Why is that video pulling?" Every answer shows its work.
Plus a TikTok Deep Dive teardown, a weekly CMO memo on your board, a portal for your booked creators, and 20 free tools with no signup at octohog.com/tools.
One for the data crowd: every TikTok video ID encodes its upload timestamp. We decoded 95,725 of them for our free best-time-to-post study. That is the level of receipts we like.
Try it: 7-day free trial, set up in minutes, no agency retainer โ octohog.com
We will be here all day. Ask us anything, and tell us which arm you would push deeper. Feedback beats upvotes. ๐๐