GrowthBook is the open-source, warehouse-native platform for modern product teams and their AI agents. Use feature flags, experimentation, product analytics, and AI evaluations to ship safely, measure real-world impact, and learn what works. Build, launch, and analyze experiments with natural language, while keeping your data in the stack you already trust. Available in the cloud or self-hosted. Build with AI. Validate with evidence.
This is the 2nd launch from GrowthBook. View more
GrowthBook 5.0
Launching today
GrowthBook 5.0 brings feature flags, experimentation, and product analytics into one AI-native, warehouse-native platform. Build no-code experiments in the browser with the new AI Visual Editor, let agents create flags and draft experiments with 25 open-source Skills, explore product data through the in-app AI Assistant, and ship safely with stronger governance. Faster queries and a streamlined experiment workflow help every team move from idea to insight with less friction.
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Launch Team / Built With
@alyssanicoll We hit the classic problem where the experimentation tool was solid but nobody outside the growth team could read the results, so calls still happened on vibes. What did 5.0 change on the interpretation side for non-technical stakeholders? Flags are easy, getting a PM to trust the readout is the real work.