Hi Product Hunt — I’m the founder of Ohwait.

For a long time, the intuition behind what a product should look like lived in the heads of a small number of experienced people.

But every company that makes physical products keeps returning to the same question:

What should our next product look like?

The hard part is not generating another attractive image. It is turning an incomplete idea, a rough sketch, reference images, material choices, brand language, and supplier constraints into directions a team can actually compare—before investing in CAD, prototypes, or samples.

That is why I started Ohwait: to make early product-direction judgment visible, comparable, and repeatable.

Ohwait is a decisive AI agent for consumer product development. It helps a team bring in its own context, explore several coherent product concepts, select one route, refine views and colorways, and carry the chosen direction into clearer production and sales references.

Ohwait is not CAD, engineering validation, or a replacement for designers, engineers, factories, or buyer judgment. It is the decision layer before those deeper and more expensive steps.

If you develop physical products, I’d genuinely love to know:

• Where does product intuition live in your workflow today?

• What must you see before a direction deserves deeper CAD or sampling investment?

• Which part of this early decision process would you trust an agent to support—and which part should always remain human?

Thanks for taking a look. I’d especially value the hard questions.