Every social media tool we tried solved the same problem how to manage content better. Better calendar. Better scheduler. Better analytics.
None of them solved the actual problem: that we were still doing all the work.
Writing the post. Rewriting it for Instagram. Shortening it for X. Reformatting it for LinkedIn. Scheduling each one individually. Coming back to check if it published.
That's not a management problem. That's a labor problem. And no amount of UI polish was going to fix it.