Launching today
Pabs
The strategic AI co-founder for solo founders
3 followers
The strategic AI co-founder for solo founders
3 followers
Most solo founders don't fail because they can't build. They fail because they build things that never become a business. Pabs is the strategic AI co-founder that asks the questions you keep avoiding: - Who is this actually for? - Why would they pay? - What has to be true for this to work? - Does this next thing get you closer, or just keep you busy? Not a doc. Not a plan. It stays attached to your build and forces the honest call before you commit. For solo founders. Age of AI.
Hey, I'm Pablo, building Pabs from New Zealand.
For years, building products and ventures I kept seeing the same pattern: founders ship fast, then freeze on what to build next. And today, struggling to launch with features that will never get used.
AI made building cheaper, faster. The hard part moved upstream: deciding what is worth building before and during the build. You can launch your business in hours, great, and also becoming the entire product team at once, automatically.
Your AI builders are flying blind.
They execute fast.
They just don't know why you're building.
They won't stop you from keep building, spending.
Pabs fixes that.
Pabs helps you make five product calls before each build cycle: who it's for, what v1 means, what has to be true, what could kill it, and what comes next.
Then Pabs stays live inside your AI coding tools through MCP, so your decisions follow you into the build instead of dying in a doc.
Pabs is an AI squad that keeps your strategy alive.
We ran a closed pilot with real founders. We saw founders save AI tokens and money by avoiding the wrong build paths, while making clearer calls before touching code. The results, including the misses, are here: pabs.co.nz/research/pilot/the-data
Ask me the hard questions :)
Pablo (the human one)