Not because the code isn't ready, but because the GTM isn't. Release notes are rushed, docs are stale, training never gets made, and PMs end up coordinating across Jira, Docs, and Slack manually. So we built something. We built NewPath AI: an AI-powered release orchestration tool that turns PRDs and specs into launch-ready collateral: release notes, internal/external docs, training materials, and white papers. Connected to Jira. One click.
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Maker
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What inspired us:
Every PM on our team has lived the same nightmare, you finish sprint, hand it off to GTM, and then spend the next month in Slack threads, Jira comments, and sync meetings manually reconstructing what's actually happening across engineering, QA, marketing, and leadership. Critical signals get buried. Timelines silently diverge. Blockers hide until launch day.
We asked: why is the PM still the human router between all these systems?
The problem:
The PM-to-GTM handoff is broken. Complex product launches require coordinating across 5+ tools and 10+ stakeholders, and the "source of truth" lives in someone's head, not in any system. What should take hours takes a month of manual coordination, and things still slip through the cracks.
Our approach:
NewPath AI is an AI coordination layer that continuously ingests signals from Slack, Jira, QA pipelines, deployment logs, and GTM channels, then reconstructs one operational truth for PMs. It detects launch risks, surfaces blockers, identifies dependency gaps, and auto-generates all launch materials (release notes, documentation, training decks) directly from your PRD context.
One operational truth. Every launch. Under an hour.
Built in a day at the Beats and Build Hackathon on May 10th, sponsored by SecondAxis and UpScale X.
Xing Xu, Danny Solomon, Pratik Patil & Ishita Khurana (NewPath AI)