Launching today
MIST — Imaginary Sales
Not a lead gen tool. Your past customers, reactivated.
2 followers
Not a lead gen tool. Your past customers, reactivated.
2 followers
$2.50. That's what it costs to run a full AI sales pipeline on 922 contacts. Most outreach tools sell you strangers. MIST works with the people already in your database — past customers, warm contacts, dormant accounts — and surfaces who's ready to buy again before you ever write a word. No cold lists. No scraping. Nothing goes out without your approval. Apollo finds people who don't know you. MIST finds the people who already trust you.
Quick update for anyone who's been browsing the outreach tools on PH today.
A lot of what you're seeing in this category is built on the same idea: find people who have never heard of you, blast them at scale, and hope a few respond. The whole category is optimized for cold. Better targeting of cold. Better delivery of cold. Better sequencing of cold.
MIST is not in that category.
Every person in a MIST pipeline already knows you. They bought from you. They used your service. They gave you their contact info because they trusted you enough to do business with you. MIST just figures out who among them is most likely ready to buy again, and writes them a message that sounds like it came from you personally, not from a platform.
The difference in response rates isn't small. Warm outreach to people who already trust you outperforms cold outreach to strangers by a wide margin every time. That's not a MIST claim. That's just how relationships work.
The economics reflect it too. $2.50 per 922-contact pipeline run. Not per lead. Not per month with a seat minimum. Per run. Because when you're working with people who already know you, you don't need to buy your way into the conversation.
If you've ever paid for a contact list and felt like you were fighting for attention you hadn't earned yet, that's the problem MIST was built to solve.
Happy to answer questions. Ryan