Hey Product Hunt 👋

I'm Kaan, one of the co-founders of SORSR, and I wanted to share a bit of the story behind why we built this.

My co-founders spent years in investment banking doing M&A deal sourcing the hard way, and if you've ever worked in an investment bank or advisory firm, you know exactly what that looks like: hours on Google, LinkedIn, and industry databases stitching together target lists that are outdated the moment you finish them. Paying thousands for database subscriptions that only cover companies large enough to have ever filed something or raised a round. Manually clicking through hundreds of company websites trying to figure out if a business is even relevant. Exporting into spreadsheets, deduplicating, color-coding tiers, tracking outreach in a shared Excel file that's always out of date. Then writing cold emails one by one, trying to make each one sound personal when you have 200 targets to contact.

And the worst part? The most interesting acquisition targets, the founder-owned, sub-$20M revenue businesses that have never raised capital, never appeared in a database, never been written about, were almost impossible to find systematically. You either knew someone who knew someone, or you missed them entirely.

So we built SORSR.

SORSR is an AI-powered deal sourcing & outreach platform purpose-built for M&A. It's the first tool that covers the entire sourcing workflow in one place:

1) Hyper-specific targeting: You can source on criteria no database supports. "Founder older than 60, no succession plan." "Owner-operated manufacturing business in Texas, revenue >$5M, no PE backing." "Family-owned, bootstrapped, founded before 1990." Describe it like you'd describe it to a colleague, and SORSR finds it — including the small, off-the-radar companies that have never appeared in any database.

2) Deep M&A-specific company research: Every match is pre-qualified across 12+ M&A-specific data dimensions & signals: revenue, EBITDA, ownership structure, portfolio companies, products & services, operations, company history, investors & funding, and more. SORSR researches the entire web, not just what's in a database, so you surface companies others miss entirely.

3) Verified decision-maker contacts: For every matched company, SORSR surfaces verified contacts for the people who actually matter: founders, owners, and C-suite. Not a generic info@ address, the right person to call.

4) Inbox-native outreach at scale: When it's time to reach out, SORSR drafts personalized emails in your voice, sent directly from your own inbox. Not a mass-mail blast. Not a tool that screams "automated." Emails that read like something you wrote yourself, at scale.

Most tools give you one piece of this. A database. A contact finder. An email tool. You still have to stitch them together, manage the handoffs, and do half the work manually. SORSR is the first platform where you go from criteria to researched, matched companies, to verified contacts, to sent outreach without leaving the platform or touching a spreadsheet.

The result: a sourcing workflow that used to take a team of analysts weeks, now done in minutes.

We'd love your feedback — and happy to answer any questions below about the product, the tech, or the M&A world.

📅 Book a demo: calendly.com/sorsr-demo/30min

🌐 sorsr.com