Mutiny
Create anything customer facing. Personalized and on-brand.
124 followers
Create anything customer facing. Personalized and on-brand.
124 followers
Mutiny is your AI agent for creating anything customer-facing. Create whatever you need to move prospects from cold to closed, including ABM campaigns, executive business cases, and deal rooms. No more waiting. Mutiny plugs into your brand and data so everything looks and sounds like you. And you see exactly who engaged.
This is the 4th launch from Mutiny. View more
Mutiny
Launching today
Move your prospects from cold to closed without waiting on anyone. Create anything customer-facing including ABM campaigns, executive business cases, and deal rooms. Mutiny plugs into your brand and data so everything looks and sounds like you. And you see exactly who engaged.
Free Options
Launch Team
Mutiny
Hi, I'm Jaleh, CEO and Co-Founder of Mutiny. I founded Mutiny in 2018 to end the web of dependencies that has slowed down GTM teams for years.
Today, we are launching the new Mutiny. Mutiny is your AI agent for creating anything customer-facing, on-brand and personalized in minutes to help you take your accounts from cold to closed.
Problem → GTM teams are a web of dependencies.
A decade of leading GTM teams taught me that dependencies are the biggest blocker to growth. Ambitious, talented people sitting on their hands. Not because they weren't good enough. Because the system wasn't built for speed. This led to too many great ideas dying waiting for resources:
- Sales needs a one-pager to close a deal. Marketing is slammed.
- Demand-gen has a killer campaign idea. Web can't get to it for six weeks.
- Product marketing has the content. Design is backed up.
- Everyone is waiting on everyone and your best ideas die in someone else’s queue.
Solution → Mutiny’s agent gives sellers and marketers the ability to create anything they need to take their accounts from cold to closed.
The reality is that every deal hits friction. A champion who can't get internal buy-in. A competitor who shows up late in the process. A prospect who goes dark after a great call.
Mutiny gives you something to deploy at every one of those moments.
- A polished business case that sells for you when you're not in the room.
- A tailored customer story that creates urgency.
- A battlecard that takes a competitor off the table.
- A deal room your champion is proud to share.
- and more.
One person with Mutiny can do more in an afternoon than a team in two weeks.
What sets Mutiny apart is the quality:
1. On-brand, every time.
Mutiny extracts your colors, fonts and visual style from your website to set the guardrails, so every asset looks and sounds like you. Just describe what you need and get a polished, on-brand asset in minutes.
2. Personalized, automatically.
Mutiny researches your prospect and pulls in your CRM and call transcripts, so every asset is tailored to the account. Their challenges, relevant metrics, case studies, industry messaging and logo are all personalized instantly.
3. Full visibility.
Most of the buying process happens behind closed doors. Your champion is forwarding decks & pitching you in meetings. Mutiny shows who opened your assets & what they read, so you can sell even when you're not in the room & engage new stakeholders w/ context.
4. Proven GTM best practices.
Our agent has analyzed top-performing GTM assets and frameworks and built templates for every deal stage. The agent applies your brand and context so you get a polished asset in minutes.
Customers → The best GTM teams in the world, like Rippling, Snowflake and Uber, are already using Mutiny to hit their goals.
Users report:
- Speed: 4.5X faster to create
- Quality: 100% said it meets or exceeds their design bar
- Impact: 4 out of 5 reps said they're more likely to hit quota with Mutiny
- Edge: 89% said it gives them an edge in competitive deals
Mutiny is now free to try. Sign up today.
We are super excited to be on Product Hunt today and will be around all day to hear about your experiences, any ideas and feedback you might have. :pray:
Product Hunt
Hi @curiouskitty I'm Lisa, and I lead the CX team here. Things I always tell our customers is that their prospects and humans in general want to believe that what sellers are sharing are going to actually be useful for them and helpful for them. I think leading with intentional assets that are related to the stage of their journey they're at, and that are solving problems and answering questions they have, is always the best way to have meaningful adoption.
All that being said, we have done a lot of things in the product to make this a reality for our customers. Here's a couple highlights I have.
First, we created blueprints. Blueprints were built with the best-performing go-to-market assets and best practices at it's core. Our team has been working with top GTM organizations for years, and we've been studying meticulously what makes assets really good. We made those into blueprints that any team can use and apply their own brand and their own library and their own style to. We know that once people actually click on those assets, they're going to get a really good experience and that there will be meaningful impact from them. That being said, we know that getting to the open is the tough part.
We've released quality of life features to the platform to help creatively get those assets in front of the right buyers. For example, we have an HTML email preview for every asset that gets published that embeds a preview of the asset in emails so that sellers can give their prospects a quick glimpse of what they're about to get.
Other things like advanced analytics to help sellers get a sense of the spread (like: is their asset actually being opened, who opened it and when) can help them follow up expeditiously and know if there's multi-threading and reach happening on their assets.
Finally, we are working hard on workflows. We believe that assets reaching inboxes and prospects at the right time is a meaningful way to get buyers to actually open and reuse those assets. For example, sending an expeditious and meaningful follow-up from a call that references context and questions from the call is always going to be the best way to get adoption.
Creating personalized landing pages and deal rooms is nice, but knowing whether the VP you sent it to actually looked at it and which sections they spent time on - that's where the real sales intelligence is. We're building a B2C product but we also talk to investors and partners, and being able to create a personalized page for each conversation and track engagement would be really useful. Does Mutiny work well for smaller teams or is it mainly built for enterprise sales orgs with a big pipeline?
Mutiny
@ben_gend Mutiny is great for small teams. Interestingly, ~35% of the sign ups we have are from founders with small teams because it eliminates the dependency you’ve historically had with design, web, or anything slowing you down or you haven’t had resources for. Now anyone can create anything that looks like a marketing team created it.
You're right, analytics are a game changer too. Being able to see how a deal is progressing behind closed doors makes sellers a lot more effective.
I used this to spin up a personalized landing page for one of my target accounts. It took about 2 minutes and was super easy to edit from there. I can see this having a massive impact on our outbound effectiveness and the overall trajectory at the company as we're just getting Marketing stood up and are about 50/50 with IB/OB. I also plan to use it for proposals and exec decks, but am just getting started in the role and don't have any late-stage deals just yet
Mutiny
@mike_fitzpatrick1 Thanks so much, Mike. Love hearing how quickly you were able to spin that up.
UXPin Merge
This feels super practical. Creating deal-specific assets on demand instead of waiting on other teams makes a lot of sense. What kinds of assets are seeing the most usage so far?
Mutiny
@uxpinjack It depends on who the user is! For founders, we see them using case studies frequently as they are usually small teams trying to build up social proof. Sellers navigate towards the meeting recaps, prospecting pages, and executive business cases a lot. And marketers are primarily using Mutiny for the 1:1 ABM pages (our past bread and butter).
Dropbox
Mutiny is awesome! Helps our team create stunning assets for a prospect, personalized and on brand. It’s honestly a life saver and helps us close a ton of pipeline.