Picsart is the world’s largest creative platform, powered by AI. From everyday creators to marketers, millions use Picsart to design and generate standout content fast—across photo, video, and more. With one of the largest open-source content libraries, plus powerful APIs and SDKs for businesses, Picsart is available on web and mobile. Start creating at picsart.com.
This is the 14th launch from Picsart. View more
Picsart Aura
Launching today
Ever stare at a blank canvas wondering where to start? Same. That's why we built Aura—your AI creative partner that actually gets you. Speak your idea, watch it happen. No prompts to learn, no tools to master. Go from photo to animated video to full campaign in one conversation. Aura remembers your style and keeps getting better. We analyzed 100K+ prompts to make sure it handles what creators actually need. From Picsart, 2.5B downloads strong. Try free → picsart.com/aura
Free Options
Launch Team
Picsart
Picsart
You know that content you scroll past on Instagram and think "I could never make that"? The perfectly styled product shots. The cinematic short clips. Visuals that look like a whole creative team was involved.
You can make that stuff now. With Aura.
Uploaded a regular phone photo, described what I wanted, and watched it turn into something I'd genuinely double-tap in my own feed. Then said "now make it move" and got a video version. Same conversation. No exporting, no switching apps.
The whole thing feels like talking to someone. "Make the lighting warmer." "Put this on a marble surface." "Extend it into a short clip." It remembers everything so you're building on your work, not starting over.
Insane.. 😍