ChatGPT Query Fanouts And AI Insights

AI search is now quietly deciding who gets visibility and who disappears - and nobody could see how those decisions were being made. When ChatGPT answers a question, it doesn’t just run one search. It fan-outs into multiple hidden queries, scans dozens of pages, compares sources, and then chooses which brands, sites, and products to surface. Until now, that entire process was invisible. I built this Chrome extension to make that layer transparent. It shows the fanout queries ChatGPT runs, the sources it evaluates, the pages it actually cites, and the brands and products it promotes in real answers. That gives SEO, AEO, and growth teams a way to measure and influence visibility inside AI, not just on Google. This launch started as an internal tool to understand why competitors were being cited while we weren’t. It quickly became clear that everyone needs this - because AI search is becoming the new front page of the web. I’d love your feedback, feature requests, and use cases.