We built Billboards America because we kept seeing the same thing: billboards work, but most businesses avoid them. The pricing is opaque, the language is full of ad jargon and “programmatic” buzzwords, and the buying path feels like a maze of spreadsheets and sales reps. After years in out of home, we wanted a way for a gym owner, a lawyer, a clinic or a franchise to say, in plain English, “Here’s my business, here’s my budget, here’s where my customers are” and get a clear, targeted plan back. Billy is our attempt at that: a conversational AI media planner that uses geospatial, traffic and demographic data under the hood, but keeps the front end simple. You chat, he recommends specific boards with reasons, you tweak the plan, then book. No guessing which sites might work, and no needing to learn the billboard industry before you start.

Billy, our AI Agent for Billboards

Billboards America: building our AI agent media planner

Billboards America: building our AI agent media planner