Mira

👋 Why We Built Mira Over the last year, we worked closely with businesses that were trying to automate customer conversations on WhatsApp. They all wanted the same three things: - faster replies, - on-brand responses, and - the ability to actually sell through chat. But what we found was surprising: most automation tools were either too rigid, too complex to set up, or simply didn’t drive any business outcomes. And customers hated the experience, slow, repetitive, and nowhere close to human-like. What We Realized For small businesses, WhatsApp is their most important sales channel—but they lose customers because they can’t reply fast enough. For large enterprises, WhatsApp is their most engaged channel—but they can’t leverage it at scale due to operational constraints. Across the board, two truths stood out: Conversational commerce is growing rapidly and AI has changed customer expectations forever Customers now expect instant, accurate, and actionable replies. 🇮🇳 Why Launch Only on WhatsApp, Only in India? Because this is where the problem is most real and the impact is highest. WhatsApp is the default commerce channel here—and the gap between customer demand and business response speed is huge. Today’s launch is just step one. More channels and geographies are coming, but we wanted to start where we can create the most value, fast.