Reviewers see Amplitude as a strong, self-serve analytics tool for understanding user behavior, funnels, cohorts, retention, and customer journeys without leaning on engineers. Users praise its intuitive dashboards, real-time updates, custom event tracking, integrations, and generally quick setup, though some say the interface changes are jarring, advanced features take time to master, and large-scale processing can feel slow. Makers of
Glam AI and
Candle (YC F24) echo that it helps teams prioritize product work from real usage data, but some users also flag high pricing.